Successfully doing business/marketing in Eastern Europe:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Routledge, Taylor and Francis Group
2009
|
| Schriftenreihe: | Routledge studies in international business and the world economy
46 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 226 S. graph. Darst., Kt. |
| ISBN: | 0789032724 9780789032720 |
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Datensatz im Suchindex
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Titel: Successfully doing business marketing in Eastern Europe
Autor: Kirpalani, V. H.
Jahr: 2009
Contents
List of Figures ix
List of Tables xi
Foreword xiii
Preface xv
Acknowledgments xvii
1 Central Eastern Europe, Russia, and the Ukraine:
Economic and Socio Demographic 1
V. H. MANEK KIRPALANI
2 Regional Economic and Marketing Structure 18
V. H. MANEK KIRPALANI
3 Consumer Behavior 42
L. GARBARSKI
4 Industrial Policy 99
A. NOWAK AND V. H. MANEK KIRPALANI
5 Marketing Evolution in Transition Economies 109
R. GLOWACKl AND G. KARASIEWICZ
6 Education Evolution: The Case of Leon Kozminski
Academy of Entrepreneurship and Management 126
L. GARBARSKI
7 Product Cases From Eastern Europe 134
V. H. MANEK KIRPALANI AND LEON KOZMINSKI,
ACADEMY OF ENTREPRENEURSHIP AND MANAGEMENT
viii Contents
8 The Stockmann Department Store Penetration of Russia 174
H. SERISTO
9 NK Cables Invades Eastern Europe 184
PETER GABRIELSSON AND MIKA GABRIELSSON
10 Shadow Economy: The Hungarian Case 192
ISTVAN MOLNAR AND PAL BELYO
About the Editors 221
Contributors 223
Index 225
Figures
1.1 A pictorial reference to the old and new European Union. 2
3.1 Trends in unemployment rate in 1995-2015 period. 48
3.2 Dimensions of lifestyle typology. 59
3.3 Lifestyles represented in Central and Eastern European
countries (frequency of segments in %). 60
3.4 Advertising market of the Baltic states in 2005. 93
6.1 The number of nineteen-year-olds in 1997-2020. 127
10.1 Shadow economy in the System of National Accounts. 196
10.2 Hungarian GDP statistics 1989-2005. 205
10.3 Hungarian statistics 1989-2005. 207
10.4 The estimated size and dynamics of the shadow economy
in Hungary 1991-2007. 210
10.5 Participation in the shadow economy without any
consequences. 213
10.6 Forms and proportions of shadow economic activities
of enterprises (2003). 214
Tables
1.1 Population and GNI per Capita 3
1.2 Gross Domestic Product in U.S. Dollars (Billions) 4
1.3 External Trade Table in U.S. Dollars (Millions) 5
3.1 Populations of Eastern Europe: national estimates in '000 43
3.2 Selected Population Structure Indicators (2006) 44
3.3 Inflation and Unemployment in Eastern Europe in 2006 47
3.4 GDP and Purchasing Power Parity 48
3.5 Number of Households and Their Size 50
3.6 Ownership of Selected Household Durables by Type: 2005
and 2015 Forecast (per 100 Households) 51
3.7 Values of Geert Hofstede's Cultural Dimensions in Selected
Central and Eastern European Countries Compared to
Selected Western Countries 54
3.8 Time-use Structures of Women and Men Aged 20-74 57
3.9 Comparison of Euro Socio Styles Segments Frequency in
Poland, Hungary, Czech Republic, Slovakia, and the Average
Index for Central and Eastern European Countries 61
3.10 Consumers' Confidence Index in the Selected EU Countries 62
3.11 Structure of Household Final Consumption Expenditure
(in %) in Analyzed Eastern Countries and Selected Other
EU Members 73
3.12 Price Indices on Selected Group of Items: 1990,1995,2000,
2006 and 2010,2015 Forecast. 1995 = 100 81
3.13 Five Most Important Retailers in Selected Countries (2004) 87
4.1 Economic Profiles of Poland and Slovenia: The 'Gateway'
Countries 100
xii Tables
5.1 Total Concentration on the Level of Product Group 112
5.2 Dominant Position of One Producer in a Multiple-Subject
Structure 112
5.3 Gross Domestic Product in Selected Countries in 1990 114
5.4 Export of Goods per Capita in U.S. Dollars in 1990 115
5.5 The Structure of Sold Products with Respect to
Ownership Sectors 115
5.6 The Structure of Sales in Poland 116
5.7 Dynamics of Gross Domestic Products in Selected EU
Countries (1990 = 100) 118
5.8 Price Indices of Goods and Services 118
5.9 Unemployment Rates (Percent of Labor Force) 119
5.10 Export of Goods 119
5.11 Foreign Direct Investment 120
5.12 Gross Domestic Product and Individual Consumption
Expenditures 121
5.13 Export of Goods 121
5.14 Volume of Investment 122
6.1 LKAEM Key Figures 129
7.1 To Whom Do They Really Belong? 158
7.2 Top 5 Vodka Producers (In Terms of Market Share) 159
10.1 Shadow Economy in Different Time Periods 192
10.2 A Taxonomy of Types of Underground Economic Activities 195
10.3 Size of the Shadow Economy Estimated Using Different
Methods (Source: Schneider 2002b) 199
10.4 The Size of the Shadow Economy in Transition Countries
(Source: Schneider 2002a) 201
10.5 Transparency International Corruption Perceptions
Index 2006 203
10.6 Major Macroeconomic Indicators 2005/2006 208
10.7 World Democracy Audit 2007 209
10.8 Statistical Capacity Indicator 2006 210
10.9 The Relation of Registered and Total GDP in Hungary
1980-1992 211 |
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| spelling | Successfully doing business/marketing in Eastern Europe by V. H. Manek Kirpalani, Lechoslaw Garbarski, and Erdener Kaynak New York, NY [u.a.] Routledge, Taylor and Francis Group 2009 XVI, 226 S. graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Routledge studies in international business and the world economy 46 Europäische Union (DE-588)5098525-5 gnd rswk-swf Wirtschaftsentwicklung (DE-588)4066438-7 gnd rswk-swf Wirtschaftspolitik (DE-588)4066493-4 gnd rswk-swf Beitrittsstaaten (DE-588)4698392-2 gnd rswk-swf Markterschließung (DE-588)4114519-7 gnd rswk-swf Auslandsmarkt (DE-588)4003776-9 gnd rswk-swf Osteuropa (DE-588)4075739-0 gnd rswk-swf Transformationsländer (DE-588)4651141-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Osteuropa (DE-588)4075739-0 g Transformationsländer (DE-588)4651141-6 g Wirtschaftsentwicklung (DE-588)4066438-7 s Auslandsmarkt (DE-588)4003776-9 s Markterschließung (DE-588)4114519-7 s DE-188 Europäische Union (DE-588)5098525-5 b Beitrittsstaaten (DE-588)4698392-2 s Wirtschaftspolitik (DE-588)4066493-4 s Kirpalani, Vishnu H. Sonstige oth Garbarski, Lechosław Sonstige oth Kaynak, Erdener Sonstige oth Routledge studies in international business and the world economy 46 (DE-604)BV010489912 46 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022304656&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Successfully doing business/marketing in Eastern Europe Routledge studies in international business and the world economy Europäische Union (DE-588)5098525-5 gnd Wirtschaftsentwicklung (DE-588)4066438-7 gnd Wirtschaftspolitik (DE-588)4066493-4 gnd Beitrittsstaaten (DE-588)4698392-2 gnd Markterschließung (DE-588)4114519-7 gnd Auslandsmarkt (DE-588)4003776-9 gnd |
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| title | Successfully doing business/marketing in Eastern Europe |
| title_auth | Successfully doing business/marketing in Eastern Europe |
| title_exact_search | Successfully doing business/marketing in Eastern Europe |
| title_full | Successfully doing business/marketing in Eastern Europe by V. H. Manek Kirpalani, Lechoslaw Garbarski, and Erdener Kaynak |
| title_fullStr | Successfully doing business/marketing in Eastern Europe by V. H. Manek Kirpalani, Lechoslaw Garbarski, and Erdener Kaynak |
| title_full_unstemmed | Successfully doing business/marketing in Eastern Europe by V. H. Manek Kirpalani, Lechoslaw Garbarski, and Erdener Kaynak |
| title_short | Successfully doing business/marketing in Eastern Europe |
| title_sort | successfully doing business marketing in eastern europe |
| topic | Europäische Union (DE-588)5098525-5 gnd Wirtschaftsentwicklung (DE-588)4066438-7 gnd Wirtschaftspolitik (DE-588)4066493-4 gnd Beitrittsstaaten (DE-588)4698392-2 gnd Markterschließung (DE-588)4114519-7 gnd Auslandsmarkt (DE-588)4003776-9 gnd |
| topic_facet | Europäische Union Wirtschaftsentwicklung Wirtschaftspolitik Beitrittsstaaten Markterschließung Auslandsmarkt Osteuropa Transformationsländer Aufsatzsammlung |
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