Promotion: a behavioral view
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
1967
|
| Series: | Prentice-Hall foundations of marketing series
|
| Subjects: | |
| Physical Description: | 115 S. graph. Darst. |
Staff View
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| illustrated | Illustrated |
| indexdate | 2024-07-09T23:18:19Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022287778 |
| oclc_num | 732632635 |
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| owner_facet | DE-188 |
| physical | 115 S. graph. Darst. |
| publishDate | 1967 |
| publishDateSearch | 1967 |
| publishDateSort | 1967 |
| publisher | Prentice-Hall |
| record_format | marc |
| series2 | Prentice-Hall foundations of marketing series |
| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Promotion a behavioral view Harper W. Boyd ; Sidney J. Levy Englewood Cliffs, NJ Prentice-Hall 1967 115 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Prentice-Hall foundations of marketing series Werbung (DE-588)4065541-6 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s Werbung (DE-588)4065541-6 s DE-604 Levy, Sidney J. Verfasser aut |
| spellingShingle | Boyd, Harper W. Levy, Sidney J. Promotion a behavioral view Werbung (DE-588)4065541-6 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4031883-7 (DE-588)4037589-4 (DE-588)4076968-9 |
| title | Promotion a behavioral view |
| title_auth | Promotion a behavioral view |
| title_exact_search | Promotion a behavioral view |
| title_full | Promotion a behavioral view Harper W. Boyd ; Sidney J. Levy |
| title_fullStr | Promotion a behavioral view Harper W. Boyd ; Sidney J. Levy |
| title_full_unstemmed | Promotion a behavioral view Harper W. Boyd ; Sidney J. Levy |
| title_short | Promotion |
| title_sort | promotion a behavioral view |
| title_sub | a behavioral view |
| topic | Werbung (DE-588)4065541-6 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Werbung Kommunikation Marketing Sales-promotion |
| work_keys_str_mv | AT boydharperw promotionabehavioralview AT levysidneyj promotionabehavioralview |