Branding and brand equity:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Cambridge, Mass.
Marketing Science Institute
2002
|
| Series: | Relevant knowledge series
|
| Subjects: | |
| Physical Description: | XVIII, 86 S. |
| ISBN: | 0965711420 |
Staff View
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Record in the Search Index
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| id | DE-604.BV026733582 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:18:01Z |
| institution | BVB |
| isbn | 0965711420 |
| language | German |
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| physical | XVIII, 86 S. |
| publishDate | 2002 |
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| publishDateSort | 2002 |
| publisher | Marketing Science Institute |
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| series2 | Relevant knowledge series |
| spelling | Keller, Kevin Lane 1956- Verfasser (DE-588)132842920 aut Branding and brand equity Kevin Lane Keller Cambridge, Mass. Marketing Science Institute 2002 XVIII, 86 S. txt rdacontent n rdamedia nc rdacarrier Relevant knowledge series Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenwert (DE-588)4346474-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Markenwert (DE-588)4346474-9 s DE-188 |
| spellingShingle | Keller, Kevin Lane 1956- Branding and brand equity Markenpolitik (DE-588)4144679-3 gnd Markenwert (DE-588)4346474-9 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4346474-9 |
| title | Branding and brand equity |
| title_auth | Branding and brand equity |
| title_exact_search | Branding and brand equity |
| title_full | Branding and brand equity Kevin Lane Keller |
| title_fullStr | Branding and brand equity Kevin Lane Keller |
| title_full_unstemmed | Branding and brand equity Kevin Lane Keller |
| title_short | Branding and brand equity |
| title_sort | branding and brand equity |
| topic | Markenpolitik (DE-588)4144679-3 gnd Markenwert (DE-588)4346474-9 gnd |
| topic_facet | Markenpolitik Markenwert |
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