APA (7th ed.) Citation

Keller, K. L. (2002). Branding and brand equity. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Branding and Brand Equity. Cambridge, Mass: Marketing Science Institute, 2002.

MLA (9th ed.) Citation

Keller, Kevin Lane. Branding and Brand Equity. Marketing Science Institute, 2002.

Warning: These citations may not always be 100% accurate.