APA (7th ed.) Citation

Palmatier, R. A. (2008). Relationship marketing. Marketing Science Inst.

Chicago Style (17th ed.) Citation

Palmatier, Robert A. Relationship Marketing. Cambridge, Mass: Marketing Science Inst, 2008.

MLA (9th ed.) Citation

Palmatier, Robert A. Relationship Marketing. Marketing Science Inst, 2008.

Warning: These citations may not always be 100% accurate.