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Free: the future of a radical price

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Bibliographische Detailangaben
1. Verfasser:	Anderson, Chris 1961- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York Hyperion 2009
Ausgabe:	1. ed.
Schlagworte:	Preispolitik Geschäftsidee Internet Marketingstrategie Wettbewerbsstrategie Gratisangebot Angebot Electronic Commerce Unentgeltlichkeit Preisbildung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	X, 274 S. graph. Darst.
ISBN:	9781401322908

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MARC


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Datensatz im Suchindex

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adam_text	CONTENTS PROLOGUE ............................................................ I 1. THE BIRTH OF FREE ................................................7 WHAT IS FREE? 2. FREE ΙΟΙ ............................................................ 17 A Short Course on a Most Misunderstood Word 3. THE HISTORY OF FREE .......................................... 34 Zero, Lunch, and the Enemies of Capitalism 4. THE PSYCHOLOGY OF FREE .................................... 55 It Feels Good. Too Goodf DIGITAL FREE 5. TOO CHEAP TO MATTER ......................................... 75 The Web s Lesson: When Something Halves in Price Each Year, Zero Is Inevitable 6. information wants to be free .......................94 The History of a Phrase That Defined the Digital Age 7. COMPETING WITH FREE ....................................... ЮІ Microsoft Learned How to Do It Over Decades, but Yahoo Had Just Months 8. DE-MONETIZATION ............................................. τΙ9 Google and the Birth of a Twenty-First-Century Economic Model CONTENTS 9. THE NEW MEDIA MODELS.................................... 135 Free Media Is Nothing New. What Is New Is the Expansion of That Model to Everything Else Online. 10. HOW BIG IS THE FREE ECONOMY? ......................... 162 There s More to It Than Just Dollars and Cents FREECONOMICS AND THE FREE WORLD 11. ECON OOO ......................................................... Ï71 How a Century-old Joke Became the Law of Digital Economics 12. NONMONETARY ECONOMIES ................................. 180 Where Money Doesn t Kule, What Does? 13. WASTE IS (SOMETIMES) GOOD .............................. 19° The Best Way to Exploit Abundance Is to Relinquish Control 14. FREE WORLD ..................................................... 199 China and Brazil Are the Frontiers of Free. What Can We Learn from Them¬ is,. IMAGINING ABUNDANCE ...................................... 2O8 Thought Experiments in Post-Scarcity Societies, from Science Fiction to Religion i6. you get what you pay for ............................ 2.15 And Other Doubts About Free CODA ................................................................237 Free in a Time of Economic Crisis FREE RULES ........................................................24 I The Ten Principles of Abundance Thinking FREEMIUM TACTICS .............................................245 FIFTY BUSINESS MODELS BUILT ON FREE ................ 251 ACKNOWLEDGMENTS ............................................25 5 INDEX ...............................................................2.61
any_adam_object	1
author	Anderson, Chris 1961-
author_GND	(DE-588)132786168
author_facet	Anderson, Chris 1961-
author_role	aut
author_sort	Anderson, Chris 1961-
author_variant	c a ca
building	Verbundindex
bvnumber	BV026704883
callnumber-first	H - Social Science
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callnumber-search	HF5415
callnumber-sort	HF 45415
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classification_rvk	QP 622
ctrlnum	(OCoLC)262885036 (DE-599)GBV597564531
dewey-full	658.8/16
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/16
dewey-search	658.8/16
dewey-sort	3658.8 216
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	1. ed.
format	Book
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spelling	Anderson, Chris 1961- Verfasser (DE-588)132786168 aut Free the future of a radical price Chris Anderson 1. ed. New York Hyperion 2009 X, 274 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Preispolitik (DE-588)4047118-4 gnd rswk-swf Geschäftsidee (DE-588)4255132-8 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Gratisangebot (DE-588)4328656-2 gnd rswk-swf Angebot (DE-588)4001997-4 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Unentgeltlichkeit (DE-588)4186846-8 gnd rswk-swf Preisbildung (DE-588)4047103-2 gnd rswk-swf Preispolitik (DE-588)4047118-4 s Unentgeltlichkeit (DE-588)4186846-8 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-188 Electronic Commerce (DE-588)4592128-3 s Geschäftsidee (DE-588)4255132-8 s Gratisangebot (DE-588)4328656-2 s Preisbildung (DE-588)4047103-2 s Marketingstrategie (DE-588)4120697-6 s Internet (DE-588)4308416-3 s Angebot (DE-588)4001997-4 s 1\p DE-604 Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022247482&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Anderson, Chris 1961- Free the future of a radical price Preispolitik (DE-588)4047118-4 gnd Geschäftsidee (DE-588)4255132-8 gnd Internet (DE-588)4308416-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Gratisangebot (DE-588)4328656-2 gnd Angebot (DE-588)4001997-4 gnd Electronic Commerce (DE-588)4592128-3 gnd Unentgeltlichkeit (DE-588)4186846-8 gnd Preisbildung (DE-588)4047103-2 gnd
subject_GND	(DE-588)4047118-4 (DE-588)4255132-8 (DE-588)4308416-3 (DE-588)4120697-6 (DE-588)4200234-5 (DE-588)4328656-2 (DE-588)4001997-4 (DE-588)4592128-3 (DE-588)4186846-8 (DE-588)4047103-2
title	Free the future of a radical price
title_auth	Free the future of a radical price
title_exact_search	Free the future of a radical price
title_full	Free the future of a radical price Chris Anderson
title_fullStr	Free the future of a radical price Chris Anderson
title_full_unstemmed	Free the future of a radical price Chris Anderson
title_short	Free
title_sort	free the future of a radical price
title_sub	the future of a radical price
topic	Preispolitik (DE-588)4047118-4 gnd Geschäftsidee (DE-588)4255132-8 gnd Internet (DE-588)4308416-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Gratisangebot (DE-588)4328656-2 gnd Angebot (DE-588)4001997-4 gnd Electronic Commerce (DE-588)4592128-3 gnd Unentgeltlichkeit (DE-588)4186846-8 gnd Preisbildung (DE-588)4047103-2 gnd
topic_facet	Preispolitik Geschäftsidee Internet Marketingstrategie Wettbewerbsstrategie Gratisangebot Angebot Electronic Commerce Unentgeltlichkeit Preisbildung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022247482&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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