China's new culture of cool: understanding the world's fastest-growing market
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berkeley, Calif.
New Riders
2007
|
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 139 S. zahlr. Ill. |
| ISBN: | 0321453441 |
Staff View
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Record in the Search Index
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| adam_text | Contents
Introduction vii
Chapter 1
A Generation of Early Adopters 1
Revolutionary Change 4
1. Moving from a centralized to a market-driven economy 4
2. Moving from status through politics to status
through products 8
3. Moving from Made in China to Designed in China 12
4. Moving from developing to leapfrogging 13
Chapter 2
The Power in the Middle 17
Fresh Influences and New Desires 20
Be an Individual 21
Have New Experiences 23
Connect with the World 26
Help China Succeed 28
Chapter 3
The New Faces of young China 31
Ding Li, The Playgirl 33
Wang Liang, The Striver 36
Chen Hong, The Modern Conservative 41
Li Hua Minjhe Rule Breaker 43
Chapter 4
yi Shi Zhu Xing 47
Chapter 5
yi (style) 55
The Changing Perceptions of Beauty 57
The Newest Beauty Ingredient: Science 65
Being Seen: The Role of the Mega Mall 67
Chapter 6
Shi (food) 71
New Food: The World on a Plate 73
New Restaurants: A Place for Individualism 80
Localization: The Fusion of Tastes 85
Chapter 7
Zhu (living) 89
New and Improved 91
Living Online 100
Entertain Me 104
Chapter 8
Xing (mobility) 111
From Bikes to Cars 113
World Travelers 116
Mobile But Connected 120
Chapter 9
Future Present 125
Beware of Stereotypes 128
Keep Up with Changes 128
Empathize with Consumers 129
Invest in Meaning 130
Let China Lead 131
Photograph Illustration Credits 132
Index 133
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T23:16:11Z |
| institution | BVB |
| isbn | 0321453441 |
| language | English |
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| physical | 139 S. zahlr. Ill. |
| publishDate | 2007 |
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| publisher | New Riders |
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| spelling | Yu, LiAnne Verfasser aut China's new culture of cool understanding the world's fastest-growing market Lianne Yu ; Cynthia Chan ; Christopher Ireland Berkeley, Calif. New Riders 2007 139 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Chan, Cynthia Verfasser aut Ireland, Christopher Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022182210&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Yu, LiAnne Chan, Cynthia Ireland, Christopher China's new culture of cool understanding the world's fastest-growing market |
| title | China's new culture of cool understanding the world's fastest-growing market |
| title_auth | China's new culture of cool understanding the world's fastest-growing market |
| title_exact_search | China's new culture of cool understanding the world's fastest-growing market |
| title_full | China's new culture of cool understanding the world's fastest-growing market Lianne Yu ; Cynthia Chan ; Christopher Ireland |
| title_fullStr | China's new culture of cool understanding the world's fastest-growing market Lianne Yu ; Cynthia Chan ; Christopher Ireland |
| title_full_unstemmed | China's new culture of cool understanding the world's fastest-growing market Lianne Yu ; Cynthia Chan ; Christopher Ireland |
| title_short | China's new culture of cool |
| title_sort | china s new culture of cool understanding the world s fastest growing market |
| title_sub | understanding the world's fastest-growing market |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022182210&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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