Madison Avenue and the color line: African Americans in the advertising industry
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia, Pa.
Univ. of Pennsylvania Press
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 322 S. Ill. |
| ISBN: | 9780812240474 |
Internformat
MARC
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| 100 | 1 | |a Chambers, Jason |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Madison Avenue and the color line |b African Americans in the advertising industry |c Jason Chambers |
| 264 | 1 | |a Philadelphia, Pa. |b Univ. of Pennsylvania Press |c 2008 | |
| 300 | |a 322 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a African Americans in advertising | |
| 650 | 4 | |a Advertising / United States / History | |
| 650 | 4 | |a African American consumers | |
| 650 | 4 | |a African Americans and mass media | |
| 650 | 4 | |a Geschichte | |
| 651 | 4 | |a USA | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-022179694 | ||
Datensatz im Suchindex
| _version_ | 1804145229144522752 |
|---|---|
| adam_text | Contents
Introduction 1
1. The Rise of Black Consumer Marketing 20
2. The Jackie Robinsons of Advertising and Selling 58
3. Civil Rights and the Advertising Industry 113
4. Affirmative Action and the Search for White Collars 157
5. The Golden Age 206
Epilogue 259
Notes 273
Index 307
Acknowledgments 321
|
| any_adam_object | 1 |
| author | Chambers, Jason |
| author_facet | Chambers, Jason |
| author_role | aut |
| author_sort | Chambers, Jason |
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| building | Verbundindex |
| bvnumber | BV026626895 |
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| callnumber-label | HF5813 |
| callnumber-raw | HF5813.U6 |
| callnumber-search | HF5813.U6 |
| callnumber-sort | HF 45813 U6 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)253917568 (DE-599)BVBBV026626895 |
| dewey-full | 659.108996073 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.108996073 |
| dewey-search | 659.108996073 |
| dewey-sort | 3659.108996073 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic_facet | USA |
| id | DE-604.BV026626895 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:16:08Z |
| institution | BVB |
| isbn | 9780812240474 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022179694 |
| oclc_num | 253917568 |
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| physical | 322 S. Ill. |
| publishDate | 2008 |
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| publisher | Univ. of Pennsylvania Press |
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| spelling | Chambers, Jason Verfasser aut Madison Avenue and the color line African Americans in the advertising industry Jason Chambers Philadelphia, Pa. Univ. of Pennsylvania Press 2008 322 S. Ill. txt rdacontent n rdamedia nc rdacarrier African Americans in advertising Advertising / United States / History African American consumers African Americans and mass media Geschichte USA HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022179694&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Chambers, Jason Madison Avenue and the color line African Americans in the advertising industry African Americans in advertising Advertising / United States / History African American consumers African Americans and mass media Geschichte |
| title | Madison Avenue and the color line African Americans in the advertising industry |
| title_auth | Madison Avenue and the color line African Americans in the advertising industry |
| title_exact_search | Madison Avenue and the color line African Americans in the advertising industry |
| title_full | Madison Avenue and the color line African Americans in the advertising industry Jason Chambers |
| title_fullStr | Madison Avenue and the color line African Americans in the advertising industry Jason Chambers |
| title_full_unstemmed | Madison Avenue and the color line African Americans in the advertising industry Jason Chambers |
| title_short | Madison Avenue and the color line |
| title_sort | madison avenue and the color line african americans in the advertising industry |
| title_sub | African Americans in the advertising industry |
| topic | African Americans in advertising Advertising / United States / History African American consumers African Americans and mass media Geschichte |
| topic_facet | African Americans in advertising Advertising / United States / History African American consumers African Americans and mass media Geschichte USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022179694&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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