APA (7th ed.) Citation

Ulmer, G., & Rieger, V. (1975). Advertising: Theory and practice ; a programmed course based on authentic texts. Diesterweg.

Chicago Style (17th ed.) Citation

Ulmer, Gerd, and Volker Rieger. Advertising: Theory and Practice ; a Programmed Course Based on Authentic Texts. Frankfurt am Main ; Berlin [u.a.]: Diesterweg, 1975.

MLA (9th ed.) Citation

Ulmer, Gerd, and Volker Rieger. Advertising: Theory and Practice ; a Programmed Course Based on Authentic Texts. Diesterweg, 1975.