The fast path to corporate growth: leveraging knowledge and technologies to new market applications
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Oxford Univ. Press
2007
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 326 S. Ill., graph. Darst. |
| ISBN: | 9780195180862 |
Internformat
MARC
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-022142639 | ||
Datensatz im Suchindex
| _version_ | 1804145179514372096 |
|---|---|
| adam_text | Contents
Introduction: The Fast Path to
Corporate Growth 3
1 IBM Rises from the Ashes 11
2 A Framework for Action 33
3 Segmenting Markets for Growth 49
4 Understanding User Needs 73
5 Creating Design Concepts, Prototyping,
and Validating Design Choices 99
6 How Honda Innovates 125
7 Product Line and Platform Development 143
8 Honda s Element Comes to Life 171
9 Business Model Innovation 191
10 New Brand and Product Line
Development at Mars 211
11 Making the Business Case 239
12 Executive Decision Making 269
13 Leading Teams to Growth 285
Appendix: Underlying Technology
Principles in IBM s Renewal 305
Index 317
|
| any_adam_object | 1 |
| author | Meyer, Marc H. |
| author_facet | Meyer, Marc H. |
| author_role | aut |
| author_sort | Meyer, Marc H. |
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| dewey-full | 658.4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4 |
| dewey-search | 658.4 |
| dewey-sort | 3658.4 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026584093 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:15:20Z |
| institution | BVB |
| isbn | 9780195180862 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022142639 |
| oclc_num | 636531398 |
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| owner_facet | DE-188 DE-473 DE-BY-UBG |
| physical | VIII, 326 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Oxford Univ. Press |
| record_format | marc |
| spelling | Meyer, Marc H. Verfasser aut The fast path to corporate growth leveraging knowledge and technologies to new market applications Marc H. Meyer Oxford [u.a.] Oxford Univ. Press 2007 VIII, 326 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Unternehmenswachstum (DE-588)4078620-1 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Unternehmenswachstum (DE-588)4078620-1 s Produktinnovation (DE-588)4047346-6 s Marktsegmentierung (DE-588)4037644-8 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022142639&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Meyer, Marc H. The fast path to corporate growth leveraging knowledge and technologies to new market applications Unternehmenswachstum (DE-588)4078620-1 gnd Marktsegmentierung (DE-588)4037644-8 gnd Produktinnovation (DE-588)4047346-6 gnd |
| subject_GND | (DE-588)4078620-1 (DE-588)4037644-8 (DE-588)4047346-6 |
| title | The fast path to corporate growth leveraging knowledge and technologies to new market applications |
| title_auth | The fast path to corporate growth leveraging knowledge and technologies to new market applications |
| title_exact_search | The fast path to corporate growth leveraging knowledge and technologies to new market applications |
| title_full | The fast path to corporate growth leveraging knowledge and technologies to new market applications Marc H. Meyer |
| title_fullStr | The fast path to corporate growth leveraging knowledge and technologies to new market applications Marc H. Meyer |
| title_full_unstemmed | The fast path to corporate growth leveraging knowledge and technologies to new market applications Marc H. Meyer |
| title_short | The fast path to corporate growth |
| title_sort | the fast path to corporate growth leveraging knowledge and technologies to new market applications |
| title_sub | leveraging knowledge and technologies to new market applications |
| topic | Unternehmenswachstum (DE-588)4078620-1 gnd Marktsegmentierung (DE-588)4037644-8 gnd Produktinnovation (DE-588)4047346-6 gnd |
| topic_facet | Unternehmenswachstum Marktsegmentierung Produktinnovation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022142639&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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