Strategic new product development for the global economy:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke, Hampshire [u.a.]
Palgrave Macmillan
2007
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVI, 263 S. graph. Darst. |
| ISBN: | 9780230001992 0230001998 |
Staff View
MARC
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| 245 | 1 | 0 | |a Strategic new product development for the global economy |c Toyohiro Kono and Leonard Lynn |
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Record in the Search Index
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|---|---|
| adam_text | Contents
List of Tables x
List of Figures xii
Preface xiii
Chapter 1 What is a New Product? 1
Types of new products 2
Risks and rewards of being first in a market 6
Recent trends 8
New product development and corporate performance 12
Selected literature review 15
Case: Shiseido Tactics hair dressing for men 16
Chapter 2 Why New Products Fail 19
What causes new products to fail? 19
Passive or arbitrary top management 23
Poor decision-making by top management team 25
Composition of top management teams 27
Coordination of product divisions 31
Cooperation between R D, production and marketing, and
with other firms 33
Developing or acquiring core competencies 36
Launching problems 41
Selected literature review 44
Chapter 3 New Product Development Processes 46
Developing technology intensive products 46
Case: The Canon personal copier 46
Case: Development of an antibacterial agent 49
Developing marketing intensive products 54
Case: Ajinomoto mayonnaise 54
Case: Development of the Toyota Corolla 58
Developing dynamic market products 63
Case: World Company - The development of fashionable
women s apparel 65
vii
vin Lontents
Commodity goods and differentiated goods 68
Basic NPD processes 69
Some NPD sub-processes 71
Speed of development 75
Chapter 4 The Globalization of New Product Development 79
The new globalization of NPD and how it is different 79
Special problems in global NPD 85
The risks of global NPD 89
Conclusion 93
Chapter 5 Creating a New Product Concept 94
Corporate strategy and ideas for new products 94
Case: the Toyota Lexus 103
Re-interpreting information and counter-intuitive thinking 105
Reconciling contradictory product features 109
Two methods for evaluating the importance of new product
characteristics 110
Chapter 6 Organizing for Effective New Product
Development 114
Organizational sources of ideas for new products 114
Core competencies 117
Project teams and incubator departments 119
NPD alliances 124
Innovative organizations 128
Chapter 7 Creativity in Research Organizations 133
Problems with organic structures for R D 133
A survey of R D managers 134
Sources of information - formal and informal 140
Selection and evaluation of projects 143
Two successful R D organizations 146
The incubation model of research organization 152
Chapter 8 Evaluating New Products During the
Development Process 155
Kinds of assessments and who makes them 155
Forecasting demand for a product where there is no past data 162
Technical evaluations 166
Strategic and political considerations 169
Contents ix
Chapter 9 Launching a New Product 171
Succeeding after the launch of a new product 171
Case: USA Today 174
Case: Asahi Super Dry Beer 174
Competition and cooperation 177
Strong brands 178
Contingency plans 181
Chapter 10 Stopping an NPD Process and Changing Product
Mixes 186
Stopping an NPD process 186
Suspension of sales after launch 187
When problems are not corrected 188
Eliminating products from the product mix 189
Strategic models to guide product mix changes 190
Methods of withdrawing brands or products 193
Eliminating products from a product mix 197
Product and brand elimination problems 199
Chapter 11 Recent Trends 202
Faster development 202
Information technology (IT) 206
Environmentally friendly products 209
Case: Fuji s film with a lens 211
Case: Toyota s hybrid car 212
Case: The Body Shop 214
Case: Fuji Xerox 215
Three principles for deciding how much to invest in
environmental protection 217
Systems and organizations for social responsibility 220
Chapter 12 Success Factors in New Product Development 224
Top management 226
Strong core competencies and good organizational fit 227
Informed decision-making 228
Cooperation 229
Effective product launches 231
Notes 234
References 238
Index 246
List of Tables
1.1 Types of new products 2
1.2 New products for traditional and new markets 4
1.3 Corporate performance and ratio of sales accounted for
by new products 13
1.4 Survey on new product development: respondents 14
2.1 Factors leading to new product failures 21
2.2 Stages of new product development 22
2.3 What makes a good company president? 28
2.4 Differences between strategic decisions and operational
decisions 32
2.5 Change in product mix at ICI: 1978-2002 41
3.1 Development of a new medicine 50
3.2 Old and new schedules for development of fashionable
apparel 66
3.3 Factors accelerating NPD process 76
4.1 Factors encouraging the globalization of new product
development 81
4.2 Special difficulties/risks in globalizing new product
development process 85
5.1 SWOT analysis at Taisei Construction 95
5.2 Sources of ideas for new products 97
5.3 Successful product ideas from various information
sources 98
5.4 Matrix of technical strengths and environmental needs 100
5.5 Osborn s check list - questions to stimulate new ideas 107
5.6 Phrases that kill creative thinking 108
5.7 Conjoint analysis - women s hair conditioner 112
6.1 Sources of ideas for successful new products 115
6.2 Departments involved in NPD 116
6.3 Examples of core competencies 119
6.4 Project team NPD success factors 121
6.5 Features of innovative organizations 128
7.1 Characteristics of R D organization at high-performing
companies 135
7.2 R D survey sample 136
7.3 Characteristics of creative organizations 138
x
7.4 Factor analysis, creative organizational settings 139
7.5 Formal sources of research topic ideas 140
7.6 Informal sources of research topic ideas 141
7.7 Methods used to improve the R D, production and
marketing interface 142
7.8 Criteria used in assessing research subjects 144
7.9 Factors affecting the speed of development 145
7.10 Three organizational models 153
8.1 Meetings on R D projects at Sanyo Electric 156
8.2 New product evaluation 158
9.1 What is important in promoting the post-launch sale
of a new product? 172
9.2 Possible impacts of events 183
9.3 Contingency plan outline 184
9.4 Identifying events that need to be taken into account 184
10.1 Problems experienced in cutting products 199
11.1 IT and new product development 208
11.2 Areas of social responsibility 210
12.1 New product key success factors 225
List of Figures
1.1 Market segmentation and size of markets for different
types of beer 5
1.2 Radar chart - hotels 6
1.3 New demands facing developers of new products 9
2.1 Dynamic changes in core competencies 37
2.2 Causes of new product failure 44
3.1 Canon copier development process 48
3.2 Development process for marketing intensive product 55
3.3 Toyota organization chart (as of 2003) 59
3.4 Spiral model of new product development 64
3.5 Development process using experimental design 66
3.6 The stage-gate model flow chart 75
4.1 Industrial R D spending flows of U.S. and foreign
affiliates, by world region: 1998 83
5.1 Elements of product concept 102
7.1 Selection of research themes 144
7.2 Nitto Denko R D organization 147
7.3 Sanyo Electric R D organization 149
8.1 A demand forecasting case 166
8.2 QFD and the house of quality 168
9.1 Where contingency plans are needed 183
10.1 Product elimination process 198
11.1 Closed loop system at Fuji Xerox 216
11.2 Life cycle assessment of a product 222
12.1 Success factors in new product development 224
xii
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| spelling | Kono, Toyohiro Verfasser aut Strategic new product development for the global economy Toyohiro Kono and Leonard Lynn Basingstoke, Hampshire [u.a.] Palgrave Macmillan 2007 XVI, 263 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Multinationales Unternehmen (DE-588)4075092-9 s Produktentwicklung (DE-588)4139402-1 s Strategisches Management (DE-588)4124261-0 s DE-188 Lynn, Leonhard H. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022126180&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kono, Toyohiro Lynn, Leonhard H. Strategic new product development for the global economy Multinationales Unternehmen (DE-588)4075092-9 gnd Produktentwicklung (DE-588)4139402-1 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4075092-9 (DE-588)4139402-1 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Strategic new product development for the global economy |
| title_auth | Strategic new product development for the global economy |
| title_exact_search | Strategic new product development for the global economy |
| title_full | Strategic new product development for the global economy Toyohiro Kono and Leonard Lynn |
| title_fullStr | Strategic new product development for the global economy Toyohiro Kono and Leonard Lynn |
| title_full_unstemmed | Strategic new product development for the global economy Toyohiro Kono and Leonard Lynn |
| title_short | Strategic new product development for the global economy |
| title_sort | strategic new product development for the global economy |
| topic | Multinationales Unternehmen (DE-588)4075092-9 gnd Produktentwicklung (DE-588)4139402-1 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Multinationales Unternehmen Produktentwicklung Strategisches Management Fallstudiensammlung |
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