APA (7th ed.) Citation

Tybout, A. M. (2005). Kellogg on branding: The marketing faculty of the Kellogg School of Management. Wiley.

Chicago Style (17th ed.) Citation

Tybout, Alice M. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. Hoboken, NJ: Wiley, 2005.

MLA (9th ed.) Citation

Tybout, Alice M. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. Wiley, 2005.

Warning: These citations may not always be 100% accurate.