APA (7th ed.) Citation

Schmitt, B., Rogers, D. L., & Vrotsos, K. (2004). There's no business that's not show business: Marketing in an experience culture (2. print.). Financial Times Prentice Hall.

Chicago Style (17th ed.) Citation

Schmitt, Bernd, David L. Rogers, and Karen Vrotsos. There's No Business That's Not Show Business: Marketing in an Experience Culture. 2. print. Upper Saddle, NJ [u.a.]: Financial Times Prentice Hall, 2004.

MLA (9th ed.) Citation

Schmitt, Bernd, et al. There's No Business That's Not Show Business: Marketing in an Experience Culture. 2. print. Financial Times Prentice Hall, 2004.