Fast innovation: achieving superior differentiation, speed to market, and increased profitability
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
McGraw-Hill
2005
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVI, 335 S. Ill., graph. Darst. |
| ISBN: | 0071457895 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
Foreword ix
Preface x
PART I:
AN EXECUTIVE S GUIDE TO FAST INNOVATION
Chapter I Using Fast Innovation to Drive
Organic Growth 3
Innovation s Contribution to Organic Growth and Value Creation 5
The Challenges of Sustained Growth 7
The Fast Innovation Value Proposition 9
Conclusion 13
CHAPTER 2 The Three Innovation Imperatives:
Differentiated, Fast, Disruptive 15
Imperative # 1: Differentiation 16
Imperative #2: Fast Time-to-Market 18
Imperative #3: Disruption 23
The Power of Disruptive Innovation 27
The Most Important Disruptive Innovation of the 20[h Century 28
Joining the Winning 10%: Being disruptive (even if based on
sustaining innovations) 31
Conclusion 33
SPOTLIGHT ON Customers and Differentiation 35
Understanding the Heart of the Customer 38
Strategy # 1: Develop strong links to both the core and fringes
of your market 38
Strategy #2: Use ethnography to understand customer needs
better than anyone else 41
Whats Really Different? 46
A Look Ahead 47
CHAPTER 3 How to Become Fast 49
Prerequisite 1: Attacking the biggest drivers of innovation lead time 51
The Law of Lead Time 51
The Astounding Impact of Variation 54
The Sources of Project Delays 56
Meeting Project Schedules Despite Task-Time Variation 58
Pre-requisite 2: Rapid Cycles of Learning Creates Differentiation 64
A. Ethnography: 64
ill
Fast Innovation
B. Rapid Prototyping 65
C The Innovation Blitz 68
D. Flexible Performance Target Design 70
Conclusion 71
CHAPTER 4 The Value of Thinking in
Three Dimensions 73
Dimension 1: New Product/Service Innovation 74
Dimension 2: Market Definition Innovation 75
Dimension 3: Process/Business Model Innovation 78
The Strong Advantage of Multidimensional Innovation 83
Conclusion 89
CHAPTER 5 Open Innovation: Applying the
Intellect of the Planet 93
A Quick Look at the Closed Innovation Model 94
Open Innovation Model 98
Open Innovation Case #1: Eli Lilly s web-based InnoCentive 99
Open Innovation Case #2: Procter Gamble 104
Open Innovation Case #3: Intel s problem that required thousands
of innovators 106
The Future of R in Corporate R D? 109
Conclusion Ill
CHAPTER 6 The Religion of Re-use 113
Why Reuse?: To become faster and more differentiated I 14
Platforms and Operating Cost Efficiency: An organizing principle
for re-use 1 16
Overcoming Resistance to Re-use: A case study 120
Using External Platforms to Capture Customers 124
Conclusion 126
SPOTLIGHT ON Leading Innovation 131
Disruptive Innovations Where CEO Presence Was Necessary 133
Characteristics of an Innovation-Enabling Executive 136
Defining the Burning Platform 138
RECAP of Fast Innovation 141
PART II:
BUILDING CORPORATE INNOVATION CAPACITY
Introduction to Part II 147
CHAPTER 7 Foundations of an Innovation Factory... 149
Foundation # 1: Leadership courage and engagement 150
Iv
Contents
Building Leadership Engagement 153
How to get there: The executive retreat 154
Foundation #2: Business units capable of meeting the demands
of Fast Innovation 156
1. Design/development groups (R D) 156
2. Marketing/Strategy 158
3. Sales/Service 158
4. Operations 159
5. Finance 161
Foundation #3: Superior execution capability to deliver innovations 161
Conclusion 164
SPOTLIGHT ON Conquering the Cost of Complexity.. 165
The (Often Hidden) Impact of Complexity 168
Conquering Complexity Accelerates Innovation 171
Attacking Complexity 173
CHAPTER 8 The Executive Engine of Fast Innovation:
Using a Chief Innovation Officer to Drive Results 177
The Responsibilities of the Chief Innovation Officer 178
Defining Innovation Goals and Metrics 182
Funding Disruptive Innovation: Real Options Theory 186
Real Options Theory 188
Conclusion 191
CHAPTER 9 Becoming Customer Driven 193
Using Customer Knowledge Throughout the Design Process 194
A Case Study in VOC 197
VOC Translation Tools (Design for Lean Six Sigma) 202
Increasing Trust in Your VOC 212
Conclusion 213
SPOTLIGHT ON Creating an Idea-Rich Environment...215
1. Raise awareness of innovation opportunities 215
2. Create an Idea Forum 216
CHAPTER 10 Fast and Flexible: The New Corporate
Mantra for Design Work 219
Flexible Performance Targets: How to be creative without sacrificing
lead time 221
Designing to Flexible Performance Targets 222
Conclusion 233
CHAPTER II Institutionalizing Re-use 235
The Many Faces of Reuse 235
Re-use and Innovation by Analogy 236
v
Fast Innovation
Re-use and Best Practices 237
Reuse and Channels 238
Re-use and Intangible Products 238
Re-use Resistance (and How to Overcome It) 240
Argument #1: Developing re-usable designs is too expensive 241
Argument #2: I m a creator, not a re-user 242
Other Ways to Facilitate Re-use 243
Conclusion 244
Part II Conclusion 246
PART III
DEPLOYING FAST INNOVATION PROJECTS
Introduction to Part III 248
CHAPTER 12 Project Screening and Selection 249
Identifying Opportunities 250
Managing Sustaining vs. Disruptive Evaluation Processes 251
Screening Ideas at the Business Unit Level 253
Screen #1: Rough go/no-go filter 253
Screen #2: Composite scores on attractiveness and effort 254
Screen #3: Business case development and project selection 257
Hold Off on That Launch! 259
CHAPTER 13 Increasing Innovation Capacity Without
Adding Resources 261
Gathering the Necessary Data 264
Step I: Categorize your developers activities 264
Step 2: Gather time data 265
Optimizing Utilization: A case study 267
Multi-Tasking Harms Creativity 271
Attacking the Causes of Multi-tasking 272
Conclusion 275
SPOTLIGHT ON The Innovation Blitz 277
Traditional vs. Blitz Model: Trench warfare vs. a lightning attack? 278
Using the Blitz approach 279
CHAPTER 14 The FastGate Method: How to Control
Innovation Lead Time 283
FastGate, Feedback and Critical Resources 284
The FastGate Method for Innovation Project Management 287
Making the Initial Adjustments 288
Ongoing Use of FastGate Reviews 290
vi
Contents
Tracking Project Performance 291
Oregon Productivity Matrix 293
Conclusion 295
CHAPTER 15 Creating Innovation Incubators:
How to Catalyze Creativity on Your Teams 297
Becoming a Catalyst for Creativity 299
1. Immerse team members in customer knowledge and
other background 300
2. Make the problem difficult and specific 300
3. Push the boundaries in brainstorming 302
4. Help (or even force) people to think in new ways 303
5. Look at the whole value stream; keep their minds open
to all steps 307
6. Allow space for thinking/ruminating 307
Conclusion 308
Recap of Part III 309
APPENDIX 1 The Impact of Task Variation and
Utilization on Lead Time 311
APPENDIX 2 Time Buffers and Feedback Systems 321
APPENDIX 3 Innovation and Information Creation ...326
INDEX 328
About the Authors
Michael George, Chairman and CEO of George Group Consulting, has worked
personally with CEOs and executive teams at major corporations worldwide. His
primary emphasis is on the creation of shareholder value through the development
and execution of critical strategic initiatives. He is the author of Lean Six Sigma
(McGraw-Hill 2002), Lean Six Sigma for Service (McGraw-Hill 2003). What Is Lean
Six Sigma? (McGraw-Hill 2003), Conquering Complexity in Your Business
(McGraw-Hill 2004), and The Lean Six Sigma Pocket Toolbook (McGraw-Hill
2004). Mike began his career at Texas Instruments in 1964 as an engineer. In 1969,
he founded the venture startup International Power Machines (IPM), which he took
public and sold to a division of Rolls-Royce in 1984. This enabled him to study the
Toyota Production System and TQM at first hand in Japan. In 1986, he published
America Can Compete and subsequently founded George Group. Mike earned a
vii
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| spelling | George, Michael L. Sr. 1947- Verfasser (DE-588)111360686X aut Fast innovation achieving superior differentiation, speed to market, and increased profitability Michael L. George ; James Works ; Kimberly Watson-Hemphill New York [u.a.] McGraw-Hill 2005 XVI, 335 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Unternehmenserfolg (DE-588)4223768-3 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Unternehmenswachstum (DE-588)4078620-1 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 s Unternehmenswachstum (DE-588)4078620-1 s Unternehmenserfolg (DE-588)4223768-3 s DE-188 Works, James Verfasser aut Watson-Hemphill, Kimberly Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022082794&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | George, Michael L. Sr. 1947- Works, James Watson-Hemphill, Kimberly Fast innovation achieving superior differentiation, speed to market, and increased profitability Unternehmenserfolg (DE-588)4223768-3 gnd Innovationsmanagement (DE-588)4161817-8 gnd Unternehmenswachstum (DE-588)4078620-1 gnd |
| subject_GND | (DE-588)4223768-3 (DE-588)4161817-8 (DE-588)4078620-1 |
| title | Fast innovation achieving superior differentiation, speed to market, and increased profitability |
| title_auth | Fast innovation achieving superior differentiation, speed to market, and increased profitability |
| title_exact_search | Fast innovation achieving superior differentiation, speed to market, and increased profitability |
| title_full | Fast innovation achieving superior differentiation, speed to market, and increased profitability Michael L. George ; James Works ; Kimberly Watson-Hemphill |
| title_fullStr | Fast innovation achieving superior differentiation, speed to market, and increased profitability Michael L. George ; James Works ; Kimberly Watson-Hemphill |
| title_full_unstemmed | Fast innovation achieving superior differentiation, speed to market, and increased profitability Michael L. George ; James Works ; Kimberly Watson-Hemphill |
| title_short | Fast innovation |
| title_sort | fast innovation achieving superior differentiation speed to market and increased profitability |
| title_sub | achieving superior differentiation, speed to market, and increased profitability |
| topic | Unternehmenserfolg (DE-588)4223768-3 gnd Innovationsmanagement (DE-588)4161817-8 gnd Unternehmenswachstum (DE-588)4078620-1 gnd |
| topic_facet | Unternehmenserfolg Innovationsmanagement Unternehmenswachstum |
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