Marketing communications: contexts, strategies and applications
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow [u.a.]
FT Prentice Hall
2004
|
| Edition: | 3. ed., [Nachdr.] |
| Subjects: | |
| Physical Description: | XXXII, 790 S. Ill., graph. Darst. |
| ISBN: | 0273655000 |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | Fill, Chris 1953- |
| author_GND | (DE-588)17306549X |
| author_facet | Fill, Chris 1953- |
| author_role | aut |
| author_sort | Fill, Chris 1953- |
| author_variant | c f cf |
| building | Verbundindex |
| bvnumber | BV026510142 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)918276546 (DE-599)BVBBV026510142 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed., [Nachdr.] |
| format | Book |
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| id | DE-604.BV026510142 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:13:57Z |
| institution | BVB |
| isbn | 0273655000 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022076789 |
| oclc_num | 918276546 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XXXII, 790 S. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | FT Prentice Hall |
| record_format | marc |
| spelling | Fill, Chris 1953- Verfasser (DE-588)17306549X aut Marketing communications contexts, strategies and applications Chris Fill 3. ed., [Nachdr.] Harlow [u.a.] FT Prentice Hall 2004 XXXII, 790 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikationsmodell (DE-588)4140666-7 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s Kommunikationsmodell (DE-588)4140666-7 s DE-188 Marktkommunikation (DE-588)4131075-5 s |
| spellingShingle | Fill, Chris 1953- Marketing communications contexts, strategies and applications Unternehmen (DE-588)4061963-1 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4140666-7 (DE-588)4131075-5 (DE-588)4037589-4 (DE-588)4201794-4 |
| title | Marketing communications contexts, strategies and applications |
| title_auth | Marketing communications contexts, strategies and applications |
| title_exact_search | Marketing communications contexts, strategies and applications |
| title_full | Marketing communications contexts, strategies and applications Chris Fill |
| title_fullStr | Marketing communications contexts, strategies and applications Chris Fill |
| title_full_unstemmed | Marketing communications contexts, strategies and applications Chris Fill |
| title_short | Marketing communications |
| title_sort | marketing communications contexts strategies and applications |
| title_sub | contexts, strategies and applications |
| topic | Unternehmen (DE-588)4061963-1 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| topic_facet | Unternehmen Kommunikationsmodell Marktkommunikation Marketing Kommunikationsstrategie |
| work_keys_str_mv | AT fillchris marketingcommunicationscontextsstrategiesandapplications |