Fill, C. (2004). Marketing communications: Contexts, strategies and applications (3. ed., [Nachdr.].). FT Prentice Hall.
Chicago Style (17th ed.) CitationFill, Chris. Marketing Communications: Contexts, Strategies and Applications. 3. ed., [Nachdr.]. Harlow [u.a.]: FT Prentice Hall, 2004.
MLA (9th ed.) CitationFill, Chris. Marketing Communications: Contexts, Strategies and Applications. 3. ed., [Nachdr.]. FT Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.