Marketing communications: integrated theory, strategy & tactics
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hackensack, NJ
Pentagram Pub.
2002
|
| Subjects: | |
| Physical Description: | X, 372 S. Ill., graph. Darst. |
| ISBN: | 0970910304 |
Staff View
MARC
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Record in the Search Index
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| author | Hutton, James G. Mulhern, Francis |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV026490253 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:13:36Z |
| institution | BVB |
| isbn | 0970910304 |
| language | English |
| lccn | 2001087149 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022058517 |
| oclc_num | 918176941 |
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| owner_facet | DE-188 |
| physical | X, 372 S. Ill., graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Pentagram Pub. |
| record_format | marc |
| spelling | Hutton, James G. Verfasser aut Marketing communications integrated theory, strategy & tactics James G. Hutton ; Francis J. Mulhern Hackensack, NJ Pentagram Pub. 2002 X, 372 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s DE-188 Marktkommunikation (DE-588)4131075-5 s Mulhern, Francis Verfasser aut |
| spellingShingle | Hutton, James G. Mulhern, Francis Marketing communications integrated theory, strategy & tactics Kommunikationspolitik (DE-588)4232471-3 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4232471-3 (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4131075-5 |
| title | Marketing communications integrated theory, strategy & tactics |
| title_auth | Marketing communications integrated theory, strategy & tactics |
| title_exact_search | Marketing communications integrated theory, strategy & tactics |
| title_full | Marketing communications integrated theory, strategy & tactics James G. Hutton ; Francis J. Mulhern |
| title_fullStr | Marketing communications integrated theory, strategy & tactics James G. Hutton ; Francis J. Mulhern |
| title_full_unstemmed | Marketing communications integrated theory, strategy & tactics James G. Hutton ; Francis J. Mulhern |
| title_short | Marketing communications |
| title_sort | marketing communications integrated theory strategy tactics |
| title_sub | integrated theory, strategy & tactics |
| topic | Kommunikationspolitik (DE-588)4232471-3 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Kommunikationspolitik Marketing Unternehmen Marktkommunikation |
| work_keys_str_mv | AT huttonjamesg marketingcommunicationsintegratedtheorystrategytactics AT mulhernfrancis marketingcommunicationsintegratedtheorystrategytactics |