Market oriented product innovation: a key to survival in the third millennium
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
Kluwer Acad. Publ.
2002
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XI, 410 S. Ill., graph. Darst. |
| ISBN: | 1402071388 |
Staff View
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| adam_text | MARKET ORIENTED PRODUCT INNOVATION -
A KEY TO SURVIVAL IN THE THIRD MILLENNIUM
Contents
Preface IX
Part One - Introduction
Chapter I Scope 1
1. Product initiation 1
2. Market focus 4
3.The fusion model 5
4. Limitations 6
5. The future 10
Chapter II Historical review 12
1. The company 12
2. The customers 18
3. The competitors 19
4. The public at large 22
Chapter III Key concepts 25
1. Market orientation 25
2. The product innovation process 30
3. User and societal needs 39
Chapter IV Creative thinking 46
1. The concept 48
2. The process 49
3. The actors 54
4. The organizational climate 61
5. Creative techniques 63
6. Action 71
Chapter V People and change 73
1. Resistance 74
2. Indifference 80
3. Acceptance 82
4. Dealing with change 83
Chapter VI Summary of Part One 89
Part Two - Strategic issues
Chapter VII Organizational culture 92
1. The concept 93
2. The role of the leader 98
3. Developing the culture 99
4. Culture and fusions 107
Chapter VIII Management philosophy 109
1. Values 109
2. Leadership principles and ethics 117
3. Stakeholder relations 123
Chapter IX Business concept 126
1. Content 127
2. Stability 130
3. Developing the business concept 132
Chapter X Objectives and strategies 136
1. Objectives 138
2. Strategies 142
3. Control 152
4. Tools 154
Chapter XI Organization 158
1. Structure 159
2. Delegation 165
3. The projects 166
4. Mechanisms 174
5. Alliences and networks 179
Chapter XII Competence 181
1 .The need for competence 181
2.The intellectual capital 183
3.The core competencies 188
4. The learning organization 193
5. Knowledge management 201
Chapter XIII Communication 206
1. Internal communication 209
2. External communication 214
3. Actors 216
Chapter XIV Summary of Part Two 218
Part Three - Operational issues
Chapter XV Key participants 221
1. The manager 221
2. The engineer 224
3. The marketer 226
4. The designer 229
5. The entrepreneur 234
6. The user 240
Chapter XVI Product innovation and problem solving 248
1. Analytical problem solving 249
2. Iterative problem solving 253
3. Visionary problem solving 256
4. Problem solving and risk 259
Chapter XVII Processing of projects 265
1. Approach 265
2. Activities 268
3. Sequential processing 270
4. Concurrent processing 276
Chapter XVIII Provision of need information 280
1. Existing data 281
2. User input 285
3. Situational analysis 289
4. Creativity techniques 292
5. Future oriented techniques 292
6. Other methods 295
Chapter XIX Need assessment in practise 298
1. Introduction of need assessment 299
2. Training 302
3. Application 304
4. Specification 308
Chapter XX The user and quality 313
1. Customer satisfaction 313
2. Quality assurance 315
3. Quality function deployment 317
4. Total quality 323
5. Quality management 329
Chapter XXI The user and the environment 332
1. Key actors 332
2. Industrial ecology 337
3. Life cycle assessment 343
4. Ecodesign 346
VIII
Chapter XXII Conclusion 354
Chapter XXIII Summary of Part Three 358
References 360
Subject index 377
Name index 406
About the author 410
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| author_facet | Holt, Knut |
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| building | Verbundindex |
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| dewey-full | 658.5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5 |
| dewey-search | 658.5 |
| dewey-sort | 3658.5 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026475272 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:13:17Z |
| institution | BVB |
| isbn | 1402071388 |
| language | English |
| lccn | 2002030033 |
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| physical | XI, 410 S. Ill., graph. Darst. |
| publishDate | 2002 |
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| publisher | Kluwer Acad. Publ. |
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| spelling | Holt, Knut Verfasser aut Market oriented product innovation a key to survival in the third millennium by Knut Holt Boston [u.a.] Kluwer Acad. Publ. 2002 XI, 410 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s Strategisches Management (DE-588)4124261-0 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022044455&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Holt, Knut Market oriented product innovation a key to survival in the third millennium Strategisches Management (DE-588)4124261-0 gnd Produktinnovation (DE-588)4047346-6 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4047346-6 |
| title | Market oriented product innovation a key to survival in the third millennium |
| title_auth | Market oriented product innovation a key to survival in the third millennium |
| title_exact_search | Market oriented product innovation a key to survival in the third millennium |
| title_full | Market oriented product innovation a key to survival in the third millennium by Knut Holt |
| title_fullStr | Market oriented product innovation a key to survival in the third millennium by Knut Holt |
| title_full_unstemmed | Market oriented product innovation a key to survival in the third millennium by Knut Holt |
| title_short | Market oriented product innovation |
| title_sort | market oriented product innovation a key to survival in the third millennium |
| title_sub | a key to survival in the third millennium |
| topic | Strategisches Management (DE-588)4124261-0 gnd Produktinnovation (DE-588)4047346-6 gnd |
| topic_facet | Strategisches Management Produktinnovation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022044455&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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