Advertising campaigns: formulation and tactics
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Columbus, Ohio
Grid
1973
|
| Edition: | 3. print. |
| Subjects: | |
| Physical Description: | XII, 175 S. Ill. |
| ISBN: | 0882440136 |
Staff View
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Record in the Search Index
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| author | Quera, Leon |
| author_facet | Quera, Leon |
| author_role | aut |
| author_sort | Quera, Leon |
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| building | Verbundindex |
| bvnumber | BV026467027 |
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| discipline | Wirtschaftswissenschaften |
| edition | 3. print. |
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| id | DE-604.BV026467027 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:13:08Z |
| institution | BVB |
| isbn | 0882440136 |
| language | English |
| lccn | 73154589 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022037001 |
| oclc_num | 918042058 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XII, 175 S. Ill. |
| publishDate | 1973 |
| publishDateSearch | 1973 |
| publishDateSort | 1973 |
| publisher | Grid |
| record_format | marc |
| spelling | Quera, Leon Verfasser aut Advertising campaigns formulation and tactics Leon Quera 3. print. Columbus, Ohio Grid 1973 XII, 175 S. Ill. txt rdacontent n rdamedia nc rdacarrier Werbekampagne (DE-588)4134093-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s DE-604 Werbung (DE-588)4065541-6 s Werbekampagne (DE-588)4134093-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Quera, Leon Advertising campaigns formulation and tactics Werbekampagne (DE-588)4134093-0 gnd Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd |
| subject_GND | (DE-588)4134093-0 (DE-588)4065541-6 (DE-588)4130474-3 |
| title | Advertising campaigns formulation and tactics |
| title_auth | Advertising campaigns formulation and tactics |
| title_exact_search | Advertising campaigns formulation and tactics |
| title_full | Advertising campaigns formulation and tactics Leon Quera |
| title_fullStr | Advertising campaigns formulation and tactics Leon Quera |
| title_full_unstemmed | Advertising campaigns formulation and tactics Leon Quera |
| title_short | Advertising campaigns |
| title_sort | advertising campaigns formulation and tactics |
| title_sub | formulation and tactics |
| topic | Werbekampagne (DE-588)4134093-0 gnd Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd |
| topic_facet | Werbekampagne Werbung Werbeplanung |
| work_keys_str_mv | AT queraleon advertisingcampaignsformulationandtactics |