APA (7th ed.) Citation

Duncan, T., & Moriarty, S. E. (1997). Driving brand value: Using integrated marketing to manage profitable stakeholder relationships. McGraw-Hill.

Chicago Style (17th ed.) Citation

Duncan, Tom, and Sandra E. Moriarty. Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships. New York [u.a.]: McGraw-Hill, 1997.

MLA (9th ed.) Citation

Duncan, Tom, and Sandra E. Moriarty. Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships. McGraw-Hill, 1997.