APA-Zitierstil (7. Ausg.)

Duncan, T., & Moriarty, S. E. (1997). Driving brand value: Using integrated marketing to manage profitable stakeholder relationships. McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Duncan, Tom, und Sandra E. Moriarty. Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships. New York [u.a.]: McGraw-Hill, 1997.

MLA-Zitierstil (9. Ausg.)

Duncan, Tom, und Sandra E. Moriarty. Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships. McGraw-Hill, 1997.