The tomorrow people: future consumers and how to read them
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Financial Times Prentice Hall
2003
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIX, 279 S. Ill. |
| ISBN: | 027365957X |
Staff View
MARC
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| adam_text | Contents
Introduction / xv
Acknowledgements / xvii
IE2J01I Brands in the dock: survival of the most flexible
1 What s new? The only question worth asking / 2
2 S**t happens - so you d better be prepared / 6
3 Prey now - and you ll pay later / 7
4 Tactile futures - tomorrow s brands are about human values
systems /11
5 Brailling the culture - to read change, you have to live it /13
BE2I3BI1 Future imperfect: the shape of trends to come?
6 Through the looking glass - a world turned inside out / 18
7 Terms of engagement - plugging into the shopped out / 20
8 The future happened yesterday - you just missed it! / 25
BE2S0OI Blinding by numbers: or how data jockeys murdered
the marketing stars
9 Data jockeys - their part in your downfall / 32
10 Irrational exuberance - when nonsense makes cents / 36
11 Beating the system - by playing with new ones / 42
12 Real-time emergence - what observing the anomalies can teach us / 46
iEH OI The new rules of engagement: network laws and how to
harness them
13 New cults rising - to the outer edges and beyond / 52
14 Gilding the net - new communities offline / 55
15 Organic networks - every brand should have one / 58
16 80/20 networks - booster hubs and trend wormholes / 64
17 Deviant strains - and the rise of edge marketing / 70
HOSIXiXI Braiding the culture: listening to the signals as well as
the noise
18 The science of unreason - why uncertainty is a profit margin waiting to
happen/ 76
19 Content culture - the rise and death of no-brow living / 79
20 Connected hives - the new netocracies and how to surf them / 84
21 Copyleft - the battle of open think freeware / 87
BE3233S Network people: and how to use them
22 Anatomy of a network - working from the bottom up / 94
23 Network procedures - etiquette and communication / 100
24 Freeform thinking - keeping it fluid /103
25 Enchanted looms - using networks to gain insight / 106
26 Open source networks - extranets and online creativity / 116
flE23jXB Futurescapes: scenario planning and futureproof
narratives
27 Storytelling your futures - scenario planning and our many tomorrows /124
28 Scenario planning - the lowdown /127
HOECQBI Consumer hides: in bed with Mr and Mrs Deviant
29 Tactile marketing - living with the enemy /138
30 The unlearning of data - when seeing is believing / 142
flESI£l Human factor interfaces: envisioning products and
brands that stick
31 Invisible branding - factors that affect a product s take-up / 150
32 Your critical threshold checklist - key adjectives and indicators / 152
33 The D-factor - making products sticky or viral in the true sense / 156
34 The insight game - when seeing is learning / 159
35 Being there - gatekeepers and access culture / 163
ESDEEH Consumer narratives: capturing them and using them
to build future-faced brands
36 Consumer narratives - and the self-actualized shopper / 170
37 Narratives we live and die by - or when truth is relative /173
38 Open-ended questions - not probing, just fishing /177
39 Listen, look, jot down - let solutions speak for themselves /182
40 Here in my car - when saying isn t telling /188
WlZXUit Cultural footprints: using aftermaths to create brand
maps
41 A load of rubbish - discarded dreams and how to read them / 204
42 Waste not, want everything - bin-to-brand cartograms / 208
43 Garbology maps - an atlas of prosumer desire / 213
44 Visual goes factual - matching images to words / 218
45 Insight into strategy - when the visual becomes flesh / 222
46 Songlines and dreamlines - future narratives now / 226
K232E3I Trends briefing
47 Citizen brands - the truth wins out / 234
48 Blur - no cause, only effect / 236
49 Slo-gro - living in the quiet lane / 238
50 The pleasure hide - the party-on generation / 241
51 Cellular lives - new millennium families / 245
52 Branded youth - the repackaging of childhood and beyond / 247
53 New Essentialist Shopper - keeping it real / 252
54 Gated luxury - new wealth decade / 255
55 Regendering - men on the turn / 259
56 The genome century - G-strings and DNA / 262
57 Rainbow Youth - coming up guns and roses / 264
58 The wellness century - the health bubble rises / 266
Bibliography / 269
Index/271
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| spelling | Raymond, Martin Verfasser aut The tomorrow people future consumers and how to read them Martin Raymond London [u.a.] Financial Times Prentice Hall 2003 XIX, 279 S. Ill. txt rdacontent n rdamedia nc rdacarrier Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Trendforschung (DE-588)4316413-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Trendforschung (DE-588)4316413-4 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022006986&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | The tomorrow people future consumers and how to read them |
| title_auth | The tomorrow people future consumers and how to read them |
| title_exact_search | The tomorrow people future consumers and how to read them |
| title_full | The tomorrow people future consumers and how to read them Martin Raymond |
| title_fullStr | The tomorrow people future consumers and how to read them Martin Raymond |
| title_full_unstemmed | The tomorrow people future consumers and how to read them Martin Raymond |
| title_short | The tomorrow people |
| title_sort | the tomorrow people future consumers and how to read them |
| title_sub | future consumers and how to read them |
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