Market segmentation: how to do it, how to profit from it
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam [u.a.]
Elsevier/Butterworth-Heinemann
2004
|
| Subjects: | |
| Physical Description: | XXV, 465 S. graph. Darst. |
| ISBN: | 0750659815 |
Staff View
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Record in the Search Index
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| author | McDonald, Malcolm Dunbar, Ian |
| author_facet | McDonald, Malcolm Dunbar, Ian |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV026425662 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:11:42Z |
| institution | BVB |
| isbn | 0750659815 |
| language | English |
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| physical | XXV, 465 S. graph. Darst. |
| publishDate | 2004 |
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| spelling | McDonald, Malcolm Verfasser aut Market segmentation how to do it, how to profit from it Malcolm McDonald ; Ian Dunbar Amsterdam [u.a.] Elsevier/Butterworth-Heinemann 2004 XXV, 465 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 s DE-188 Dunbar, Ian Verfasser aut |
| spellingShingle | McDonald, Malcolm Dunbar, Ian Market segmentation how to do it, how to profit from it Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4037644-8 |
| title | Market segmentation how to do it, how to profit from it |
| title_auth | Market segmentation how to do it, how to profit from it |
| title_exact_search | Market segmentation how to do it, how to profit from it |
| title_full | Market segmentation how to do it, how to profit from it Malcolm McDonald ; Ian Dunbar |
| title_fullStr | Market segmentation how to do it, how to profit from it Malcolm McDonald ; Ian Dunbar |
| title_full_unstemmed | Market segmentation how to do it, how to profit from it Malcolm McDonald ; Ian Dunbar |
| title_short | Market segmentation |
| title_sort | market segmentation how to do it how to profit from it |
| title_sub | how to do it, how to profit from it |
| topic | Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Marktsegmentierung |
| work_keys_str_mv | AT mcdonaldmalcolm marketsegmentationhowtodoithowtoprofitfromit AT dunbarian marketsegmentationhowtodoithowtoprofitfromit |