APA (7th ed.) Citation

McDonald, M., & Dunbar, I. (2004). Market segmentation: How to do it, how to profit from it. Elsevier/Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. Amsterdam [u.a.]: Elsevier/Butterworth-Heinemann, 2004.

MLA (9th ed.) Citation

McDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. Elsevier/Butterworth-Heinemann, 2004.