Verfügbarkeit: Positioning :: THWS Bibkatalog

Positioning: the battle for your mind

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Ries, Al (VerfasserIn), Trout, Jack 1935-2017 (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York, NY Warner Books 1993
Ausgabe:	reissued
Schlagworte:	Produktpositionierung Produkt Marktsättigung Positionierung > Marketing Werbung Produktmarketing
Beschreibung:	X, 213 S.
ISBN:	0446347949

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV026424334
003	DE-604
005	20110228
007	t
008	110326s1993 \|\|\|\| 00\|\|\| eng d
020			\|a 0446347949 \|9 0-446-34794-9
035			\|a (OCoLC)257700169
035			\|a (DE-599)BVBBV026424334
040			\|a DE-604 \|b ger \|e rakwb
041	0		\|a eng
049			\|a DE-188
084			\|a QP 630 \|0 (DE-625)141916: \|2 rvk
084			\|a QP 631 \|0 (DE-625)141917: \|2 rvk
100	1		\|a Ries, Al \|e Verfasser \|4 aut
245	1	0	\|a Positioning \|b the battle for your mind \|c Al Ries and Jack Trout
250			\|a reissued
264		1	\|a New York, NY \|b Warner Books \|c 1993
300			\|a X, 213 S.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Produktpositionierung \|0 (DE-588)4224734-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Produkt \|0 (DE-588)4139399-5 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marktsättigung \|0 (DE-588)4123715-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Positionierung \|g Marketing \|0 (DE-588)4503311-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Werbung \|0 (DE-588)4065541-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Produktmarketing \|0 (DE-588)4134049-8 \|2 gnd \|9 rswk-swf
689	0	0	\|a Produktpositionierung \|0 (DE-588)4224734-2 \|D s
689	0		\|5 DE-604
689	1	0	\|a Marktsättigung \|0 (DE-588)4123715-8 \|D s
689	1	1	\|a Positionierung \|g Marketing \|0 (DE-588)4503311-0 \|D s
689	1		\|8 1\p \|5 DE-604
689	2	0	\|a Produktmarketing \|0 (DE-588)4134049-8 \|D s
689	2	1	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	2		\|8 2\p \|5 DE-604
689	3	0	\|a Produkt \|0 (DE-588)4139399-5 \|D s
689	3	1	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	3		\|8 3\p \|5 DE-604
700	1		\|a Trout, Jack \|d 1935-2017 \|e Verfasser \|0 (DE-588)110757157 \|4 aut
999			\|a oai:aleph.bib-bvb.de:BVB01-021996999
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Datensatz im Suchindex

_version_	1804144948739571712
any_adam_object
author	Ries, Al Trout, Jack 1935-2017
author_GND	(DE-588)110757157
author_facet	Ries, Al Trout, Jack 1935-2017
author_role	aut aut
author_sort	Ries, Al
author_variant	a r ar j t jt
building	Verbundindex
bvnumber	BV026424334
classification_rvk	QP 630 QP 631
ctrlnum	(OCoLC)257700169 (DE-599)BVBBV026424334
discipline	Wirtschaftswissenschaften
edition	reissued
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02017nam a2200541 c 4500</leader><controlfield tag="001">BV026424334</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110228 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110326s1993 \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0446347949</subfield><subfield code="9">0-446-34794-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)257700169</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV026424334</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ries, Al</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Positioning</subfield><subfield code="b">the battle for your mind</subfield><subfield code="c">Al Ries and Jack Trout</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">reissued</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Warner Books</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 213 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktpositionierung</subfield><subfield code="0">(DE-588)4224734-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produkt</subfield><subfield code="0">(DE-588)4139399-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktsättigung</subfield><subfield code="0">(DE-588)4123715-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Positionierung</subfield><subfield code="g">Marketing</subfield><subfield code="0">(DE-588)4503311-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktmarketing</subfield><subfield code="0">(DE-588)4134049-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Produktpositionierung</subfield><subfield code="0">(DE-588)4224734-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marktsättigung</subfield><subfield code="0">(DE-588)4123715-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Positionierung</subfield><subfield code="g">Marketing</subfield><subfield code="0">(DE-588)4503311-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Produktmarketing</subfield><subfield code="0">(DE-588)4134049-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Produkt</subfield><subfield code="0">(DE-588)4139399-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Trout, Jack</subfield><subfield code="d">1935-2017</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)110757157</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021996999</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
id	DE-604.BV026424334
illustrated	Not Illustrated
indexdate	2024-07-09T23:11:40Z
institution	BVB
isbn	0446347949
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-021996999
oclc_num	257700169
open_access_boolean
owner	DE-188
owner_facet	DE-188
physical	X, 213 S.
publishDate	1993
publishDateSearch	1993
publishDateSort	1993
publisher	Warner Books
record_format	marc
spelling	Ries, Al Verfasser aut Positioning the battle for your mind Al Ries and Jack Trout reissued New York, NY Warner Books 1993 X, 213 S. txt rdacontent n rdamedia nc rdacarrier Produktpositionierung (DE-588)4224734-2 gnd rswk-swf Produkt (DE-588)4139399-5 gnd rswk-swf Marktsättigung (DE-588)4123715-8 gnd rswk-swf Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Produktmarketing (DE-588)4134049-8 gnd rswk-swf Produktpositionierung (DE-588)4224734-2 s DE-604 Marktsättigung (DE-588)4123715-8 s Positionierung Marketing (DE-588)4503311-0 s 1\p DE-604 Produktmarketing (DE-588)4134049-8 s Werbung (DE-588)4065541-6 s 2\p DE-604 Produkt (DE-588)4139399-5 s 3\p DE-604 Trout, Jack 1935-2017 Verfasser (DE-588)110757157 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Ries, Al Trout, Jack 1935-2017 Positioning the battle for your mind Produktpositionierung (DE-588)4224734-2 gnd Produkt (DE-588)4139399-5 gnd Marktsättigung (DE-588)4123715-8 gnd Positionierung Marketing (DE-588)4503311-0 gnd Werbung (DE-588)4065541-6 gnd Produktmarketing (DE-588)4134049-8 gnd
subject_GND	(DE-588)4224734-2 (DE-588)4139399-5 (DE-588)4123715-8 (DE-588)4503311-0 (DE-588)4065541-6 (DE-588)4134049-8
title	Positioning the battle for your mind
title_auth	Positioning the battle for your mind
title_exact_search	Positioning the battle for your mind
title_full	Positioning the battle for your mind Al Ries and Jack Trout
title_fullStr	Positioning the battle for your mind Al Ries and Jack Trout
title_full_unstemmed	Positioning the battle for your mind Al Ries and Jack Trout
title_short	Positioning
title_sort	positioning the battle for your mind
title_sub	the battle for your mind
topic	Produktpositionierung (DE-588)4224734-2 gnd Produkt (DE-588)4139399-5 gnd Marktsättigung (DE-588)4123715-8 gnd Positionierung Marketing (DE-588)4503311-0 gnd Werbung (DE-588)4065541-6 gnd Produktmarketing (DE-588)4134049-8 gnd
topic_facet	Produktpositionierung Produkt Marktsättigung Positionierung Marketing Werbung Produktmarketing
work_keys_str_mv	AT riesal positioningthebattleforyourmind AT troutjack positioningthebattleforyourmind

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand!

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge