Advanced brand management: from vision to valuation
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore [u.a.]
Wiley
2002
|
| Subjects: | |
| Physical Description: | XV, 296 S. Ill., graph. Darst. |
| ISBN: | 047147925X |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV026410610 | ||
| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t | ||
| 008 | 110326s2002 ad|| |||| 00||| eng d | ||
| 020 | |a 047147925X |9 0-471-47925-X | ||
| 035 | |a (OCoLC)248861805 | ||
| 035 | |a (DE-599)BVBBV026410610 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 082 | 0 | |a 658.827 | |
| 100 | 1 | |a Temporal, Paul |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advanced brand management |b from vision to valuation |c Paul Temporal |
| 264 | 1 | |a Singapore [u.a.] |b Wiley |c 2002 | |
| 300 | |a XV, 296 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-188 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021984971 | ||
Record in the Search Index
| _version_ | 1804144931861692416 |
|---|---|
| any_adam_object | |
| author | Temporal, Paul |
| author_facet | Temporal, Paul |
| author_role | aut |
| author_sort | Temporal, Paul |
| author_variant | p t pt |
| building | Verbundindex |
| bvnumber | BV026410610 |
| ctrlnum | (OCoLC)248861805 (DE-599)BVBBV026410610 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00956nam a2200313 c 4500</leader><controlfield tag="001">BV026410610</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110228 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110326s2002 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">047147925X</subfield><subfield code="9">0-471-47925-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)248861805</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV026410610</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Temporal, Paul</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advanced brand management</subfield><subfield code="b">from vision to valuation</subfield><subfield code="c">Paul Temporal</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Singapore [u.a.]</subfield><subfield code="b">Wiley</subfield><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 296 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021984971</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV026410610 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:11:24Z |
| institution | BVB |
| isbn | 047147925X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021984971 |
| oclc_num | 248861805 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XV, 296 S. Ill., graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Wiley |
| record_format | marc |
| spelling | Temporal, Paul Verfasser aut Advanced brand management from vision to valuation Paul Temporal Singapore [u.a.] Wiley 2002 XV, 296 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Markenpolitik (DE-588)4144679-3 s DE-188 |
| spellingShingle | Temporal, Paul Advanced brand management from vision to valuation Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4522595-3 |
| title | Advanced brand management from vision to valuation |
| title_auth | Advanced brand management from vision to valuation |
| title_exact_search | Advanced brand management from vision to valuation |
| title_full | Advanced brand management from vision to valuation Paul Temporal |
| title_fullStr | Advanced brand management from vision to valuation Paul Temporal |
| title_full_unstemmed | Advanced brand management from vision to valuation Paul Temporal |
| title_short | Advanced brand management |
| title_sort | advanced brand management from vision to valuation |
| title_sub | from vision to valuation |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik Fallstudiensammlung |
| work_keys_str_mv | AT temporalpaul advancedbrandmanagementfromvisiontovaluation |