Total relationship marketing: from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford [u.a.]
Butterworth-Heinemann
2001
|
| Edition: | Reprint. |
| Subjects: | |
| Physical Description: | XIII, 281 S. graph. Darst. |
| ISBN: | 075064463X |
Staff View
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Record in the Search Index
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| author | Gummesson, Evert |
| author_facet | Gummesson, Evert |
| author_role | aut |
| author_sort | Gummesson, Evert |
| author_variant | e g eg |
| building | Verbundindex |
| bvnumber | BV026378348 |
| ctrlnum | (OCoLC)833475348 (DE-599)BVBBV026378348 |
| dewey-full | 658.812 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 658.8 |
| dewey-search | 658.812 658.8 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Reprint. |
| format | Book |
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| id | DE-604.BV026378348 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:10:47Z |
| institution | BVB |
| isbn | 075064463X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021956922 |
| oclc_num | 833475348 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XIII, 281 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Butterworth-Heinemann |
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| spelling | Gummesson, Evert Verfasser aut Total relationship marketing from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm Evert Gummesson Reprint. Oxford [u.a.] Butterworth-Heinemann 2001 XIII, 281 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-188 Beziehungsmarketing (DE-588)4789127-0 s |
| spellingShingle | Gummesson, Evert Total relationship marketing from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4236865-0 (DE-588)4037589-4 (DE-588)4326109-7 |
| title | Total relationship marketing from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm |
| title_auth | Total relationship marketing from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm |
| title_exact_search | Total relationship marketing from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm |
| title_full | Total relationship marketing from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm Evert Gummesson |
| title_fullStr | Total relationship marketing from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm Evert Gummesson |
| title_full_unstemmed | Total relationship marketing from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm Evert Gummesson |
| title_short | Total relationship marketing |
| title_sort | total relationship marketing from the 4ps product price promotion place of traditional marketing management to the 30rs the thirty relationships of the new marketing paradigm |
| title_sub | from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm |
| topic | Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Beziehungsmarketing Kundenmanagement Marketing Beziehungsmanagement |
| work_keys_str_mv | AT gummessonevert totalrelationshipmarketingfromthe4psproductpricepromotionplaceoftraditionalmarketingmanagementtothe30rsthethirtyrelationshipsofthenewmarketingparadigm |