Consumer behavior and marketing strategy:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Irwin/McGraw-Hill
1999
|
| Ausgabe: | 5th ed., internat. ed. |
| Schriftenreihe: | The Irwin/McGraw-Hill series in marketing
McGraw-Hill international editions : marketing & advertising series |
| Schlagworte: | |
| Beschreibung: | XXV, 545 S. Ill., graph. Darst. |
| ISBN: | 007116703X |
Internformat
MARC
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| 100 | 1 | |a Peter, Jerome Paul |e Verfasser |0 (DE-588)12139591X |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior and marketing strategy |c J. Paul Peter ; Jerry C. Olson |
| 250 | |a 5th ed., internat. ed. | ||
| 264 | 1 | |a Boston |b Irwin/McGraw-Hill |c 1999 | |
| 300 | |a XXV, 545 S. |b Ill., graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin/McGraw-Hill series in marketing | |
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| 689 | 1 | |8 1\p |5 DE-604 | |
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Datensatz im Suchindex
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| author | Peter, Jerome Paul Olson, Jerry C. 1944- |
| author_GND | (DE-588)12139591X (DE-588)17049392X |
| author_facet | Peter, Jerome Paul Olson, Jerry C. 1944- |
| author_role | aut aut |
| author_sort | Peter, Jerome Paul |
| author_variant | j p p jp jpp j c o jc jco |
| building | Verbundindex |
| bvnumber | BV026373816 |
| ctrlnum | (OCoLC)246100134 (DE-599)BVBBV026373816 |
| edition | 5th ed., internat. ed. |
| format | Book |
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| id | DE-604.BV026373816 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:10:42Z |
| institution | BVB |
| isbn | 007116703X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021952960 |
| oclc_num | 246100134 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XXV, 545 S. Ill., graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Irwin/McGraw-Hill |
| record_format | marc |
| series2 | The Irwin/McGraw-Hill series in marketing McGraw-Hill international editions : marketing & advertising series |
| spelling | Peter, Jerome Paul Verfasser (DE-588)12139591X aut Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson 5th ed., internat. ed. Boston Irwin/McGraw-Hill 1999 XXV, 545 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin/McGraw-Hill series in marketing McGraw-Hill international editions : marketing & advertising series Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s DE-188 Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peter, Jerome Paul Olson, Jerry C. 1944- Consumer behavior and marketing strategy Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4120697-6 (DE-588)4124261-0 |
| title | Consumer behavior and marketing strategy |
| title_auth | Consumer behavior and marketing strategy |
| title_exact_search | Consumer behavior and marketing strategy |
| title_full | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_fullStr | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_full_unstemmed | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_short | Consumer behavior and marketing strategy |
| title_sort | consumer behavior and marketing strategy |
| topic | Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Verbraucherverhalten Marketingstrategie Strategisches Management |
| work_keys_str_mv | AT peterjeromepaul consumerbehaviorandmarketingstrategy AT olsonjerryc consumerbehaviorandmarketingstrategy |