Contemporary advertising:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw Hill
1999
|
| Ausgabe: | 7. ed |
| Schlagworte: | |
| Beschreibung: | XXXII, 569 S. |
| ISBN: | 0256262535 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV026361877 | ||
| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t | ||
| 008 | 110326s1999 |||| 00||| eng d | ||
| 020 | |a 0256262535 |9 0-256-26253-5 | ||
| 035 | |a (OCoLC)246280759 | ||
| 035 | |a (DE-599)BVBBV026361877 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 082 | 0 | |a 659.1 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Arens, William F. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Contemporary advertising |c William F. Arens |
| 250 | |a 7. ed | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw Hill |c 1999 | |
| 300 | |a XXXII, 569 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021942354 | ||
Datensatz im Suchindex
| _version_ | 1804144872680062976 |
|---|---|
| any_adam_object | |
| author | Arens, William F. |
| author_facet | Arens, William F. |
| author_role | aut |
| author_sort | Arens, William F. |
| author_variant | w f a wf wfa |
| building | Verbundindex |
| bvnumber | BV026361877 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)246280759 (DE-599)BVBBV026361877 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00965nam a2200337 c 4500</leader><controlfield tag="001">BV026361877</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110228 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110326s1999 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0256262535</subfield><subfield code="9">0-256-26253-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)246280759</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV026361877</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Arens, William F.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Contemporary advertising</subfield><subfield code="c">William F. Arens</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">7. ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston [u.a.]</subfield><subfield code="b">McGraw Hill</subfield><subfield code="c">1999</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXXII, 569 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021942354</subfield></datafield></record></collection> |
| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV026361877 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:10:28Z |
| institution | BVB |
| isbn | 0256262535 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021942354 |
| oclc_num | 246280759 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XXXII, 569 S. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | McGraw Hill |
| record_format | marc |
| spelling | Arens, William F. Verfasser aut Contemporary advertising William F. Arens 7. ed Boston [u.a.] McGraw Hill 1999 XXXII, 569 S. txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Arens, William F. Contemporary advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4151278-9 |
| title | Contemporary advertising |
| title_auth | Contemporary advertising |
| title_exact_search | Contemporary advertising |
| title_full | Contemporary advertising William F. Arens |
| title_fullStr | Contemporary advertising William F. Arens |
| title_full_unstemmed | Contemporary advertising William F. Arens |
| title_short | Contemporary advertising |
| title_sort | contemporary advertising |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung Einführung |
| work_keys_str_mv | AT arenswilliamf contemporaryadvertising |