APA (7th ed.) Citation

Reidenbach, R. E., & MacClung, G. W. (1998). The wizardry of customer value: An action guide to measuring & managing loyalty. Rhumb Line.

Chicago Style (17th ed.) Citation

Reidenbach, R. Eric, and Gordon W. MacClung. The Wizardry of Customer Value: An Action Guide to Measuring & Managing Loyalty. Morgantown,W Va: Rhumb Line, 1998.

MLA (9th ed.) Citation

Reidenbach, R. Eric, and Gordon W. MacClung. The Wizardry of Customer Value: An Action Guide to Measuring & Managing Loyalty. Rhumb Line, 1998.