Czerniawski, R. D., & Maloney, M. W. (1999). Creating brand loyalty: The management of power positioning and really great advertising. Amacom.
Chicago-Zitierstil (17. Ausg.)Czerniawski, Richard D., und Michael W. Maloney. Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising. New York [u.a.]: Amacom, 1999.
MLA-Zitierstil (9. Ausg.)Czerniawski, Richard D., und Michael W. Maloney. Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising. Amacom, 1999.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.