Essentials of marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati, Ohio
South-Western College Publ.
1999
|
| Schlagworte: | |
| Beschreibung: | XXVI, 502 S. zahlr. Ill., graph. Darst. 1 CD-ROM (12 cm) |
| ISBN: | 0538879262 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t | ||
| 008 | 110326s1999 ad|| |||| 00||| eng d | ||
| 020 | |a 0538879262 |9 0-538-87926-2 | ||
| 035 | |a (OCoLC)918140606 | ||
| 035 | |a (DE-599)BVBBV026341509 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 100 | 1 | |a Lamb, Charles W. |d 1944- |e Verfasser |0 (DE-588)137931328 |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing |c Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| 264 | 1 | |a Cincinnati, Ohio |b South-Western College Publ. |c 1999 | |
| 300 | |a XXVI, 502 S. |b zahlr. Ill., graph. Darst. |e 1 CD-ROM (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Hair, Joseph F. |d 1944- |e Verfasser |0 (DE-588)135615828 |4 aut | |
| 700 | 1 | |a MacDaniel, Carl |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021923983 | ||
Datensatz im Suchindex
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| author | Lamb, Charles W. 1944- Hair, Joseph F. 1944- MacDaniel, Carl |
| author_GND | (DE-588)137931328 (DE-588)135615828 |
| author_facet | Lamb, Charles W. 1944- Hair, Joseph F. 1944- MacDaniel, Carl |
| author_role | aut aut aut |
| author_sort | Lamb, Charles W. 1944- |
| author_variant | c w l cw cwl j f h jf jfh c m cm |
| building | Verbundindex |
| bvnumber | BV026341509 |
| ctrlnum | (OCoLC)918140606 (DE-599)BVBBV026341509 |
| format | Book |
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| id | DE-604.BV026341509 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:10:04Z |
| institution | BVB |
| isbn | 0538879262 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021923983 |
| oclc_num | 918140606 |
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| physical | XXVI, 502 S. zahlr. Ill., graph. Darst. 1 CD-ROM (12 cm) |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | South-Western College Publ. |
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| spelling | Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut Essentials of marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel Cincinnati, Ohio South-Western College Publ. 1999 XXVI, 502 S. zahlr. Ill., graph. Darst. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-188 Hair, Joseph F. 1944- Verfasser (DE-588)135615828 aut MacDaniel, Carl Verfasser aut |
| spellingShingle | Lamb, Charles W. 1944- Hair, Joseph F. 1944- MacDaniel, Carl Essentials of marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing |
| title_auth | Essentials of marketing |
| title_exact_search | Essentials of marketing |
| title_full | Essentials of marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| title_fullStr | Essentials of marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| title_full_unstemmed | Essentials of marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT lambcharlesw essentialsofmarketing AT hairjosephf essentialsofmarketing AT macdanielcarl essentialsofmarketing |