APA-Zitierstil (7. Ausg.)

European Society for Opinion and Marketing Research & Macdonald, C. (1998). The ESOMAR handbook of market and opinion research (4. rev. ed.). ESOMAR.

Chicago-Zitierstil (17. Ausg.)

European Society for Opinion and Marketing Research und Colin Macdonald. The ESOMAR Handbook of Market and Opinion Research. 4. rev. ed. Amsterdam: ESOMAR, 1998.

MLA-Zitierstil (9. Ausg.)

European Society for Opinion and Marketing Research und Colin Macdonald. The ESOMAR Handbook of Market and Opinion Research. 4. rev. ed. ESOMAR, 1998.