Consumer market research handbook:
Saved in:
| New Title: | European Society for Opinion and Marketing Research The ESOMAR handbook of market and opinion research |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
McGraw-Hill
1986
|
| Edition: | 3. rev. and enlarged ed. |
| Subjects: | |
| Physical Description: | IX, 840 S. Ill., graph. Darst. |
| ISBN: | 0444876936 0077070755 |
Staff View
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| 245 | 1 | 0 | |a Consumer market research handbook |c ed.: Robert M. Worcester .. |
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| 300 | |a IX, 840 S. |b Ill., graph. Darst. | ||
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| 700 | 1 | |a Worcester, Robert M. |4 edt | |
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Record in the Search Index
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| author2 | Worcester, Robert M. |
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| author_facet | Worcester, Robert M. |
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| discipline | Allgemeines Wirtschaftswissenschaften |
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| id | DE-604.BV026325589 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:09:44Z |
| institution | BVB |
| isbn | 0444876936 0077070755 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021908265 |
| oclc_num | 636053959 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | IX, 840 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Consumer market research handbook ed.: Robert M. Worcester .. 3. rev. and enlarged ed. London [u.a.] McGraw-Hill 1986 IX, 840 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marktforschung (DE-588)4037630-8 s DE-188 Worcester, Robert M. edt Später u.d.T. European Society for Opinion and Marketing Research The ESOMAR handbook of market and opinion research (DE-604)BV026340509 |
| spellingShingle | Consumer market research handbook Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4143413-4 |
| title | Consumer market research handbook |
| title_auth | Consumer market research handbook |
| title_exact_search | Consumer market research handbook |
| title_full | Consumer market research handbook ed.: Robert M. Worcester .. |
| title_fullStr | Consumer market research handbook ed.: Robert M. Worcester .. |
| title_full_unstemmed | Consumer market research handbook ed.: Robert M. Worcester .. |
| title_new | European Society for Opinion and Marketing Research The ESOMAR handbook of market and opinion research |
| title_short | Consumer market research handbook |
| title_sort | consumer market research handbook |
| topic | Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marktforschung Aufsatzsammlung |
| work_keys_str_mv | AT worcesterrobertm consumermarketresearchhandbook |