APA-Zitierstil (7. Ausg.)

Worcester, R. M. (1986). Consumer market research handbook (3. rev. and enlarged ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Worcester, Robert M. Consumer Market Research Handbook. 3. rev. and enlarged ed. London [u.a.]: McGraw-Hill, 1986.

MLA-Zitierstil (9. Ausg.)

Worcester, Robert M. Consumer Market Research Handbook. 3. rev. and enlarged ed. McGraw-Hill, 1986.