Marketing engineering: computer assisted marketing analysis and planning
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Reading, Mass. <<[u.a.]>>
Addison-Wesley
1998
|
| Subjects: | |
| Physical Description: | XVII, 350 S. graph. Darst. |
| ISBN: | 032100194X |
Staff View
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| 100 | 1 | |a Lilien, Gary L. |e Verfasser |4 aut | |
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| 700 | 1 | |a Rangaswamy, Arvind |e Sonstige |4 oth | |
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Record in the Search Index
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| author | Lilien, Gary L. |
| author_facet | Lilien, Gary L. |
| author_role | aut |
| author_sort | Lilien, Gary L. |
| author_variant | g l l gl gll |
| building | Verbundindex |
| bvnumber | BV026192592 |
| ctrlnum | (OCoLC)833025674 (DE-599)BVBBV026192592 |
| dewey-full | 658.8020285 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8020285 |
| dewey-search | 658.8020285 |
| dewey-sort | 3658.8020285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026192592 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:06:58Z |
| institution | BVB |
| isbn | 032100194X |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021776014 |
| oclc_num | 833025674 |
| open_access_boolean | |
| owner | DE-188 |
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| physical | XVII, 350 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Lilien, Gary L. Verfasser aut Marketing engineering computer assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy Reading, Mass. <<[u.a.]>> Addison-Wesley 1998 XVII, 350 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Computerunterstütztes Verfahren (DE-588)4139030-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Computerunterstütztes Verfahren (DE-588)4139030-1 s DE-188 Rangaswamy, Arvind Sonstige oth |
| spellingShingle | Lilien, Gary L. Marketing engineering computer assisted marketing analysis and planning Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4139030-1 |
| title | Marketing engineering computer assisted marketing analysis and planning |
| title_auth | Marketing engineering computer assisted marketing analysis and planning |
| title_exact_search | Marketing engineering computer assisted marketing analysis and planning |
| title_full | Marketing engineering computer assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_fullStr | Marketing engineering computer assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_full_unstemmed | Marketing engineering computer assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_short | Marketing engineering |
| title_sort | marketing engineering computer assisted marketing analysis and planning |
| title_sub | computer assisted marketing analysis and planning |
| topic | Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| topic_facet | Marketing Computerunterstütztes Verfahren |
| work_keys_str_mv | AT liliengaryl marketingengineeringcomputerassistedmarketinganalysisandplanning AT rangaswamyarvind marketingengineeringcomputerassistedmarketinganalysisandplanning |