Under the radar: talking to today's cynical consumer
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
New York, NY <<[u.a.]>>
Wiley
1998
|
| Schriftenreihe: | Adweek magazine series
|
| Schlagworte: | |
| Beschreibung: | XXIII, 226 S. Ill., graph. Darst. |
| ISBN: | 0471174696 |
Internformat
MARC
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| 035 | |a (OCoLC)833170644 | ||
| 035 | |a (DE-599)BVBBV026191369 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | |a und | ||
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| 082 | 0 | |a 659.10973 | |
| 100 | 1 | |a Bond, Jonathan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Under the radar |b talking to today's cynical consumer |c Jonathan Bond ; Richard Kirshenbaum |
| 264 | 1 | |a New York, NY <<[u.a.]>> |b Wiley |c 1998 | |
| 300 | |a XXIII, 226 S. |b Ill., graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 689 | 0 | 2 | |a Werbekampagne |0 (DE-588)4134093-0 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Kirshenbaum, Richard |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804144652863930372 |
|---|---|
| any_adam_object | |
| author | Bond, Jonathan |
| author_facet | Bond, Jonathan |
| author_role | aut |
| author_sort | Bond, Jonathan |
| author_variant | j b jb |
| building | Verbundindex |
| bvnumber | BV026191369 |
| ctrlnum | (OCoLC)833170644 (DE-599)BVBBV026191369 |
| dewey-full | 659.10973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10973 |
| dewey-search | 659.10973 |
| dewey-sort | 3659.10973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV026191369 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:06:54Z |
| institution | BVB |
| isbn | 0471174696 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021774890 |
| oclc_num | 833170644 |
| open_access_boolean | |
| owner | DE-188 |
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| physical | XXIII, 226 S. Ill., graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Wiley |
| record_format | marc |
| series2 | Adweek magazine series |
| spelling | Bond, Jonathan Verfasser aut Under the radar talking to today's cynical consumer Jonathan Bond ; Richard Kirshenbaum New York, NY <<[u.a.]>> Wiley 1998 XXIII, 226 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Adweek magazine series Werbekampagne (DE-588)4134093-0 gnd rswk-swf Werbeagentur (DE-588)4065521-0 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbeagentur (DE-588)4065521-0 s Werbekampagne (DE-588)4134093-0 s DE-188 Kirshenbaum, Richard Sonstige oth |
| spellingShingle | Bond, Jonathan Under the radar talking to today's cynical consumer Werbekampagne (DE-588)4134093-0 gnd Werbeagentur (DE-588)4065521-0 gnd |
| subject_GND | (DE-588)4134093-0 (DE-588)4065521-0 (DE-588)4078704-7 |
| title | Under the radar talking to today's cynical consumer |
| title_auth | Under the radar talking to today's cynical consumer |
| title_exact_search | Under the radar talking to today's cynical consumer |
| title_full | Under the radar talking to today's cynical consumer Jonathan Bond ; Richard Kirshenbaum |
| title_fullStr | Under the radar talking to today's cynical consumer Jonathan Bond ; Richard Kirshenbaum |
| title_full_unstemmed | Under the radar talking to today's cynical consumer Jonathan Bond ; Richard Kirshenbaum |
| title_short | Under the radar |
| title_sort | under the radar talking to today s cynical consumer |
| title_sub | talking to today's cynical consumer |
| topic | Werbekampagne (DE-588)4134093-0 gnd Werbeagentur (DE-588)4065521-0 gnd |
| topic_facet | Werbekampagne Werbeagentur USA |
| work_keys_str_mv | AT bondjonathan undertheradartalkingtotodayscynicalconsumer AT kirshenbaumrichard undertheradartalkingtotodayscynicalconsumer |