Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV026187525 | ||
| 003 | DE-604 | ||
| 005 | 20230512 | ||
| 007 | t | ||
| 008 | 110326s1988 |||| 00||| eng d | ||
| 020 | |a 0534084540 |9 0-534-08454-0 | ||
| 035 | |a (OCoLC)832625953 | ||
| 035 | |a (DE-599)BVBBV026187525 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 082 | 0 | |a 659.1072 | |
| 100 | 1 | |a Fletcher, Alan D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Fundamentals of advertising research |c Alan D. Fletcher ; Thomas A. Bowers |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Belmont, Calif. |b Wadsworth |c 1988 | |
| 300 | |a XIII, 322 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Bowers, Thomas A. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021771462 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804144644289724416 |
|---|---|
| any_adam_object | |
| author | Fletcher, Alan D. |
| author_facet | Fletcher, Alan D. |
| author_role | aut |
| author_sort | Fletcher, Alan D. |
| author_variant | a d f ad adf |
| building | Verbundindex |
| bvnumber | BV026187525 |
| ctrlnum | (OCoLC)832625953 (DE-599)BVBBV026187525 |
| dewey-full | 659.1072 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1072 |
| dewey-search | 659.1072 |
| dewey-sort | 3659.1072 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01034nam a2200337 c 4500</leader><controlfield tag="001">BV026187525</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230512 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110326s1988 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0534084540</subfield><subfield code="9">0-534-08454-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)832625953</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV026187525</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1072</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Fletcher, Alan D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Fundamentals of advertising research</subfield><subfield code="c">Alan D. Fletcher ; Thomas A. Bowers</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Belmont, Calif.</subfield><subfield code="b">Wadsworth</subfield><subfield code="c">1988</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 322 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bowers, Thomas A.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021771462</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV026187525 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:06:50Z |
| institution | BVB |
| isbn | 0534084540 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021771462 |
| oclc_num | 832625953 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XIII, 322 S. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Wadsworth |
| record_format | marc |
| spelling | Fletcher, Alan D. Verfasser aut Fundamentals of advertising research Alan D. Fletcher ; Thomas A. Bowers 3. ed. Belmont, Calif. Wadsworth 1988 XIII, 322 S. txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s 1\p DE-604 Bowers, Thomas A. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fletcher, Alan D. Fundamentals of advertising research Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Fundamentals of advertising research |
| title_auth | Fundamentals of advertising research |
| title_exact_search | Fundamentals of advertising research |
| title_full | Fundamentals of advertising research Alan D. Fletcher ; Thomas A. Bowers |
| title_fullStr | Fundamentals of advertising research Alan D. Fletcher ; Thomas A. Bowers |
| title_full_unstemmed | Fundamentals of advertising research Alan D. Fletcher ; Thomas A. Bowers |
| title_short | Fundamentals of advertising research |
| title_sort | fundamentals of advertising research |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
| work_keys_str_mv | AT fletcheraland fundamentalsofadvertisingresearch AT bowersthomasa fundamentalsofadvertisingresearch |