APA (7th ed.) Citation

Lowenstein, M. W. (1997). The customer loyalty pyramid. Quorum Books.

Chicago Style (17th ed.) Citation

Lowenstein, Michael W. The Customer Loyalty Pyramid. Westport, Conn. <<[u.a.]>>: Quorum Books, 1997.

MLA (9th ed.) Citation

Lowenstein, Michael W. The Customer Loyalty Pyramid. Quorum Books, 1997.