Grundwissen Marketing: Marktforschung - Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public Relations
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Heyne
1989
|
| Ausgabe: | Orig.-Ausg., 3. Aufl. |
| Schriftenreihe: | Heyne-Bücher 22 / Heyne-Kompaktwissen
218 |
| Schlagworte: | |
| Beschreibung: | 204 S. |
| ISBN: | 3453030230 |
Internformat
MARC
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| 245 | 1 | 0 | |a Grundwissen Marketing |b Marktforschung - Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public Relations |c Hans Georg Lettau |
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Datensatz im Suchindex
| _version_ | 1804144634482393088 |
|---|---|
| any_adam_object | |
| author | Lettau, Hans-Georg |
| author_facet | Lettau, Hans-Georg |
| author_role | aut |
| author_sort | Lettau, Hans-Georg |
| author_variant | h g l hgl |
| building | Verbundindex |
| bvnumber | BV026179145 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)75157433 (DE-599)BVBBV026179145 |
| discipline | Wirtschaftswissenschaften |
| edition | Orig.-Ausg., 3. Aufl. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV026179145 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:06:40Z |
| institution | BVB |
| isbn | 3453030230 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021763832 |
| oclc_num | 75157433 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 204 S. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Heyne |
| record_format | marc |
| series | Heyne-Bücher 22 / Heyne-Kompaktwissen |
| series2 | Heyne-Bücher : 22, Heyne-Kompaktwissen |
| spelling | Lettau, Hans-Georg Verfasser aut Grundwissen Marketing Marktforschung - Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public Relations Hans Georg Lettau Orig.-Ausg., 3. Aufl. München Heyne 1989 204 S. txt rdacontent n rdamedia nc rdacarrier Heyne-Bücher : 22, Heyne-Kompaktwissen 218 Absatz (DE-588)4000201-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketing-Mix (DE-588)4168908-2 s 1\p DE-604 Absatz (DE-588)4000201-9 s 2\p DE-604 Marktforschung (DE-588)4037630-8 s 3\p DE-604 Heyne-Bücher 22 / Heyne-Kompaktwissen 218 (DE-604)BV000000199 218 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lettau, Hans-Georg Grundwissen Marketing Marktforschung - Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public Relations Heyne-Bücher 22 / Heyne-Kompaktwissen Absatz (DE-588)4000201-9 gnd Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4000201-9 (DE-588)4037589-4 (DE-588)4168908-2 (DE-588)4037630-8 (DE-588)4151278-9 |
| title | Grundwissen Marketing Marktforschung - Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public Relations |
| title_auth | Grundwissen Marketing Marktforschung - Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public Relations |
| title_exact_search | Grundwissen Marketing Marktforschung - Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public Relations |
| title_full | Grundwissen Marketing Marktforschung - Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public Relations Hans Georg Lettau |
| title_fullStr | Grundwissen Marketing Marktforschung - Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public Relations Hans Georg Lettau |
| title_full_unstemmed | Grundwissen Marketing Marktforschung - Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public Relations Hans Georg Lettau |
| title_short | Grundwissen Marketing |
| title_sort | grundwissen marketing marktforschung marketingplanung produkt preis verkauf vertrieb werbung public relations |
| title_sub | Marktforschung - Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public Relations |
| topic | Absatz (DE-588)4000201-9 gnd Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Absatz Marketing Marketing-Mix Marktforschung Einführung |
| volume_link | (DE-604)BV000000199 |
| work_keys_str_mv | AT lettauhansgeorg grundwissenmarketingmarktforschungmarketingplanungproduktpreisverkaufvertriebwerbungpublicrelations |