European casebook on principles of marketing:
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
London <<[u.a.]>>
Prentice-Hall
1997
|
| Series: | European casebook series on management
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIV, 258 S. |
| ISBN: | 0132276534 |
Staff View
MARC
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| 245 | 1 | 0 | |a European casebook on principles of marketing |c ed. by Jim Saker ... |
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Record in the Search Index
| _version_ | 1804144627424428032 |
|---|---|
| adam_text | Contents
Series Editorial Paul Stonham vii
About the Authors xiii
Introduction
Using Marketing Cases 3
Cases
1 Polo Mints 23
Gareth Smith and John Sounders
2 Virgin Atlantic Airways: Ten Years After 43
Pantea Denoyelle
3 Midelectric Ltd: A Market Electrified 69
Timo Ranta
4 Project Gemini 80
Margaret Bruce and Barny Morris
5 Victoria Fruit: Going Bananas? 104
llya Girson and Vitaly Cherenkov
6 NiveaSun 113
Sabine Kuester, Bruce Hardie and Patrick Barwise
7 GEDASLtd 131
Mike Elsas, Walter van Waterschoot and Liesbeth Wuyts
v
vi Contents
8 Marks Spencer 149
Maureen Whitehead
9 ABB Transportation Ltd: Waiting for a Train 167
Richard Blundel
10 Sport-TraxLtd 184
Gareth Smith
11 Guinness Peat Aviation: The Global Flotation that Failed 203
Brenda Cullen
12 Gatorade 216
Tiziano Vescovi
13 Magnum 229
Frans A. Kense
14 IKEA 233
Maureen Whitehead
15 Carlsberg Ice Beer 246
Ian Wilson
|
| any_adam_object | 1 |
| author2 | Saker, Jim |
| author2_role | edt |
| author2_variant | j s js |
| author_facet | Saker, Jim |
| building | Verbundindex |
| bvnumber | BV026173104 |
| ctrlnum | (OCoLC)832744895 (DE-599)BVBBV026173104 |
| dewey-full | 658.80094 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80094 |
| dewey-search | 658.80094 |
| dewey-sort | 3658.80094 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026173104 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:06:34Z |
| institution | BVB |
| isbn | 0132276534 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021758394 |
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| physical | XIV, 258 S. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Prentice-Hall |
| record_format | marc |
| series2 | European casebook series on management |
| spelling | European casebook on principles of marketing ed. by Jim Saker ... Principles of marketing London <<[u.a.]>> Prentice-Hall 1997 XIV, 258 S. txt rdacontent n rdamedia nc rdacarrier European casebook series on management Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-188 Saker, Jim edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021758394&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | European casebook on principles of marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | European casebook on principles of marketing |
| title_alt | Principles of marketing |
| title_auth | European casebook on principles of marketing |
| title_exact_search | European casebook on principles of marketing |
| title_full | European casebook on principles of marketing ed. by Jim Saker ... |
| title_fullStr | European casebook on principles of marketing ed. by Jim Saker ... |
| title_full_unstemmed | European casebook on principles of marketing ed. by Jim Saker ... |
| title_short | European casebook on principles of marketing |
| title_sort | european casebook on principles of marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021758394&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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