APA (7th ed.) Citation

Bhote, K. R. (1996). Beyond customer satisfaction to customer loyality: The key to greater profitability. American Management Assoc.

Chicago Style (17th ed.) Citation

Bhote, Keki R. Beyond Customer Satisfaction to Customer Loyality: The Key to Greater Profitability. New York: American Management Assoc, 1996.

MLA (9th ed.) Citation

Bhote, Keki R. Beyond Customer Satisfaction to Customer Loyality: The Key to Greater Profitability. American Management Assoc, 1996.