Bhote, K. R. (1996). Beyond customer satisfaction to customer loyality: The key to greater profitability. American Management Assoc.
Chicago-Zitierstil (17. Ausg.)Bhote, Keki R. Beyond Customer Satisfaction to Customer Loyality: The Key to Greater Profitability. New York: American Management Assoc, 1996.
MLA-Zitierstil (9. Ausg.)Bhote, Keki R. Beyond Customer Satisfaction to Customer Loyality: The Key to Greater Profitability. American Management Assoc, 1996.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.