How advertising works: a review of current thinking
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Henley-on-Thames
NTC Publ.
1993
|
| Edition: | Repr. |
| Physical Description: | 155 S. |
| ISBN: | 1870562429 |
Staff View
MARC
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| 100 | 1 | |a Macdonald, Colin |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a How advertising works |b a review of current thinking |c Colin McDonald |
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| 264 | 1 | |a Henley-on-Thames |b NTC Publ. |c 1993 | |
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| 337 | |b n |2 rdamedia | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-021729489 | ||
Record in the Search Index
| _version_ | 1804144587427545088 |
|---|---|
| any_adam_object | |
| author | Macdonald, Colin |
| author_facet | Macdonald, Colin |
| author_role | aut |
| author_sort | Macdonald, Colin |
| author_variant | c m cm |
| building | Verbundindex |
| bvnumber | BV026140765 |
| ctrlnum | (OCoLC)258300006 (DE-599)BVBBV026140765 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Repr. |
| format | Book |
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| id | DE-604.BV026140765 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:05:56Z |
| institution | BVB |
| isbn | 1870562429 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021729489 |
| oclc_num | 258300006 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 155 S. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | NTC Publ. |
| record_format | marc |
| spelling | Macdonald, Colin Verfasser aut How advertising works a review of current thinking Colin McDonald Repr. Henley-on-Thames NTC Publ. 1993 155 S. txt rdacontent n rdamedia nc rdacarrier |
| spellingShingle | Macdonald, Colin How advertising works a review of current thinking |
| title | How advertising works a review of current thinking |
| title_auth | How advertising works a review of current thinking |
| title_exact_search | How advertising works a review of current thinking |
| title_full | How advertising works a review of current thinking Colin McDonald |
| title_fullStr | How advertising works a review of current thinking Colin McDonald |
| title_full_unstemmed | How advertising works a review of current thinking Colin McDonald |
| title_short | How advertising works |
| title_sort | how advertising works a review of current thinking |
| title_sub | a review of current thinking |
| work_keys_str_mv | AT macdonaldcolin howadvertisingworksareviewofcurrentthinking |