Verfügbarkeit: Cases in marketing of services

Cases in marketing of services: an international collection

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Bibliographische Detailangaben
1. Verfasser:	Meidan, Arthur (VerfasserIn)
Format:	Buch
Sprache:	Undetermined
Veröffentlicht:	Wokingham <<[u.a.]>> Addison-Wesley 1993
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XIV, 304 S.
ISBN:	0201565056

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Contents Preface vii A Note about the Co-editors xi Case Contributions x u Part 1 Marketing Financial Services 1 Case 1 Premier Bank 7 Luiz Moutinho Case 2 Broomhill Bank 20 Arthur Meidan Case 3 N B Stockbrokers of Dronchester 26 Arthur Meidan Case 4 The Gaelic Bank 33 Luiz Moutinho Case 5 National Commercial Bank of Jamaica Limited 41 Clyde Bailey, Jonathan N. Goodrich, Paula Guy, Judith James, Audrey McDermott and Angellia Young Case 6 The Ryegate Insurance Company 47 Arthur Meidan Case 7 Northern Union Assurance 52 Tom Lloyd and Arthur Meidan Part 2 Marketing of Tourism and Leisure 61 Case 8 The Atlantic Islands 69 Luiz Moutinho x Contents Case 9 Stagebrush Coach Lines 78 Lawrence F. Cunningham, Susan M. Keaveney, Jerry L. Turner and David C. Pavlich Case 10 Bally Corporation 102 Lawrence F. Cunningham, Richard R. Brand, Susan M. Keaveney and David C. Pavlich Case 11 Bad Hofgastein 145 Hans Muhlbacher and Hans Scharfetter Case 12 Dunedin - It s All Right Here 173 Robert Lawson and John Guthrie Case 13 Gold s Gym, Miami 188 Jonathan N. Goodrich Case 14 Alba Sole Charter Bus Company 196 Jonathan N. Goodrich Part 3 Health Care Marketing 203 Case 15 County General Hospital: Locked Unit Facility 211 Dee Wellan Case 16 Saint Honore Hospital 222 Luiz Moutinho Case 17 First Health Pic 228 Luiz Moutinho Case 18 Help for the Aged in Kirchdorf 232 Hans Muhlbacher and Christof Jochum Part 4 Other Services Applications 243 Case 19 The Brock Centre for the Arts 247 Scott Edgett Case 20 Shakespeare on the Saskatchewan Festival 259 Shengliang Deng and Chris Ryan Case 21 Cenoura 271 Jose Pedro Dionisio, Maria Clara De Almeida and Jorge Romero Monteiro Case 22 SunGard Data Systems, Inc. 289 Kip Becker Case Index 305
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indexdate	2024-07-09T23:05:50Z
institution	BVB
isbn	0201565056
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spellingShingle	Meidan, Arthur Cases in marketing of services an international collection
title	Cases in marketing of services an international collection
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title_full	Cases in marketing of services an international collection Arthur Meidan ; Luiz Moutinho
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title_full_unstemmed	Cases in marketing of services an international collection Arthur Meidan ; Luiz Moutinho
title_short	Cases in marketing of services
title_sort	cases in marketing of services an international collection
title_sub	an international collection
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