Commodity advertising and promotion:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Ames, Iowa
Iowa State Univ. Press
1992
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 392 S. |
| ISBN: | 0813812976 |
Internformat
MARC
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| 245 | 1 | 0 | |a Commodity advertising and promotion |c ed. by Henry W. Kinnucan ... |
| 264 | 1 | |a Ames, Iowa |b Iowa State Univ. Press |c 1992 | |
| 300 | |a XVI, 392 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Kinnucan, Henry W. |4 edt | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-021708139 | ||
Datensatz im Suchindex
| _version_ | 1804144556842680320 |
|---|---|
| adam_text | CONTENTS
Contributors ix
FOREWORD xiii
1. Ongoing Empirical Research on Generic Advertising
1. Newspaper Advertising of Apples in North Carolina: Characteristics and
Comparisons across Cities and Time
Dhaneshwar Ghura and Ronald A. Schrimper 3
2. Assessing the Impact of Generic Advertising of Fluid Milk Products
in Texas
Oral Capps, Jr., and Daniel S. Moen 24
3. Impacts of Dairy Promotion from Consumer Demand to Farm Supply
Harry M. Kaiser, Donald J. Liu, Timothy D. Mount, and
Olan D. Forker 40
4. Evaluating Advertising Using Split-Cable Scanner Data: Some
Methodological Issues
Helen H. Jensen and John R. Schroeter 58
5. Discussion: Ongoing Empirical Research on Generic Advertising
James R. Blaylock 70
2. Incorporating Advertising in Demand Systems
6. Theoretical Overview of Demand Systems Incorporating Advertising
Effects
Mark G. Brown and Jonq-Ying Lee 79
7. Measuring the Effects of Advertising on Demand Elasticities Using Time
Series/Cross-Sectional Data
Hui-Shung Chang and Richard Green 101
V
vl Contents
8. A Preliminary Look at Advertising Beef, Pork, Chicken, Turkey, Eggs,
Milk, Butter, Cheese, and Margarine in Canada
Ellen W. Goddard and Brian Cozzarin 120
9. A Rotterdam Model Incorporating Advertising Effects: The Case of
Canadian Fats and Oils
Thomas L. Cox 139
10. Performance of the AIDS Model for Advertising Evaluation: Results
Based on Canadian Data
Hui-Shung Chang and Henry W. Kinnucan 165
11. Discussion: Incorporating Advertising into Demand Systems
Dermot Hayes 181
3. Effectiveness of Brand versus Generic Advertising
12. Advertising of Fresh and Processed Potato Products
Eugene Jones and Yang Choi 193
13. Commodity versus Brand Advertising: A Case Study of the Florida
Orange Juice Industry
Jonq-Ying Lee and Mark G. Brown 206
14. Discussion: Generic and Brand Advertising
Ronald W. Ward 222
4. Attitudes in Advertising Research
15. Evaluating the Effectiveness of Generic Pork Advertising: The First
Fifteen Months
Sue Hoover, Marvin Hayenga, and Stanley R. Johnson 235
16. Health Concerns and Changing Consumer Attitudes toward Characteristics
of Dairy Products: A Selected Analysis of the Attitude, Usage, and
Trends Survey Data (AUTS), 1976-1988
Cameron S. Thraen and David E. Hahn 261
17. Discussion: Communicating Economic Research
Barry D. Pfouts 276
5. Supply Response and Optimal Control Models of Advertising
18. Measuring Wool Promotion Response with Household Survey Data
Joe Dewbre and Steve Beare 285
Contents Vii
19. Impacts of Promotion on the Livestock Sector: Simulations of Supply
Response and Effects on Producer Returns
H. H. Jensen, S. R Johnson, K. Skold, and E. Grundmeier 302
20. An Economic Analysis of the New York State Generic Fluid Milk
Advertising Program Using an Optimal Control Model
Donald J. Liu, Jon M. Conrad, and Olan D. Forker 319
21. Discussion: Supply Response and Optimal Control Models of Advertising
Bruce L. Dixon 336
6. Future Directions for Advertising Research
22. Government Policy and Program Information Needs
Charles R. Brader, Kevin M. Kesecker, and Harold S. Ricker 343
23. Generic Advertising: A Commodity Perspective
Archie MacDonald and Peter Gould 355
24. Future Directions for Advertising Research: A Researcher s Perspective
Stanley R. Johnson 363
References 371
Index 385
|
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| isbn | 0813812976 |
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| physical | XVI, 392 S. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Iowa State Univ. Press |
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| spelling | Commodity advertising and promotion ed. by Henry W. Kinnucan ... Ames, Iowa Iowa State Univ. Press 1992 XVI, 392 S. txt rdacontent n rdamedia nc rdacarrier Kinnucan, Henry W. edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021708139&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Commodity advertising and promotion |
| title | Commodity advertising and promotion |
| title_auth | Commodity advertising and promotion |
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| title_full | Commodity advertising and promotion ed. by Henry W. Kinnucan ... |
| title_fullStr | Commodity advertising and promotion ed. by Henry W. Kinnucan ... |
| title_full_unstemmed | Commodity advertising and promotion ed. by Henry W. Kinnucan ... |
| title_short | Commodity advertising and promotion |
| title_sort | commodity advertising and promotion |
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