The emergence of global multi-media conglomerates:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Geneva
Internat. Labour Office
1990
|
| Series: | Working paper / Multinational Enterprises Programme
70 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | III, 54 S. graph. Darst. |
| ISBN: | 9221076695 |
Staff View
MARC
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Record in the Search Index
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| adam_text | - ii i -
Contents
Page
INTRODUCTION 1
INDUSTRY STRUCTURE 2
Background 2
Volume of communicat ions 2
Evolution of the industry 3
Linkages 3
INDUSTRY DYNAMICS 5
Concentration 5
Process of concentration 9
Mergers and acquisitions 13
Ownership and diversification 15
Diversification patterns 15
Internationalisation 21
Corporate strategies: Profits versus market share 21
Advertising and media 22
REGIONAL MEDIA INDUSTRIES 28
Publishing in the United States 28
Time Warner 30
Murdoch/Maxwell Sky Channel co-operation 32
European TV 32
European printing and Publishing industry 33
The Federal Republic of Germany 33
France 33
Eastern Europe 33
SOCIAL AND LABOUR CONSEQUENCES 36
Rationalisation 37
SUMMARY AND CONCLUSIONS 40
APPENDIX 41
BIBLIOGRAPHY 51
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| isbn | 9221076695 |
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| physical | III, 54 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Internat. Labour Office |
| record_format | marc |
| series2 | Working paper / Multinational Enterprises Programme |
| spelling | MacDonald, Greg Verfasser aut The emergence of global multi-media conglomerates by Greg MacDonald Geneva Internat. Labour Office 1990 III, 54 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Working paper / Multinational Enterprises Programme 70 Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 s Medienwirtschaft (DE-588)4129410-5 s DE-188 Multinational Enterprises Programme Working paper 70 (DE-604)BV006662782 70 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021690279&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | MacDonald, Greg The emergence of global multi-media conglomerates Multinationales Unternehmen (DE-588)4075092-9 gnd Medienwirtschaft (DE-588)4129410-5 gnd |
| subject_GND | (DE-588)4075092-9 (DE-588)4129410-5 |
| title | The emergence of global multi-media conglomerates |
| title_auth | The emergence of global multi-media conglomerates |
| title_exact_search | The emergence of global multi-media conglomerates |
| title_full | The emergence of global multi-media conglomerates by Greg MacDonald |
| title_fullStr | The emergence of global multi-media conglomerates by Greg MacDonald |
| title_full_unstemmed | The emergence of global multi-media conglomerates by Greg MacDonald |
| title_short | The emergence of global multi-media conglomerates |
| title_sort | the emergence of global multi media conglomerates |
| topic | Multinationales Unternehmen (DE-588)4075092-9 gnd Medienwirtschaft (DE-588)4129410-5 gnd |
| topic_facet | Multinationales Unternehmen Medienwirtschaft |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021690279&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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