APA (7th ed.) Citation

Jain, S. C. (1990). Marketing planning & strategy (3. ed.). South-Western Publ. Co.

Chicago Style (17th ed.) Citation

Jain, Subhash C. Marketing Planning & Strategy. 3. ed. Cincinnati, Ohio <<[u.a.]>>: South-Western Publ. Co, 1990.

MLA (9th ed.) Citation

Jain, Subhash C. Marketing Planning & Strategy. 3. ed. South-Western Publ. Co, 1990.