APA-Zitierstil (7. Ausg.)

Jain, S. C. (1990). Marketing planning & strategy (3. ed.). South-Western Publ. Co.

Chicago-Zitierstil (17. Ausg.)

Jain, Subhash C. Marketing Planning & Strategy. 3. ed. Cincinnati, Ohio <<[u.a.]>>: South-Western Publ. Co, 1990.

MLA-Zitierstil (9. Ausg.)

Jain, Subhash C. Marketing Planning & Strategy. 3. ed. South-Western Publ. Co, 1990.