Product design and corporate strategy: managing the connection for competitive advantage
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
1993
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 191 S. Ill., graph. Darst. |
| ISBN: | 0070056714 9780070056718 |
Internformat
MARC
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| 100 | 1 | |a Blaich, Robert |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Product design and corporate strategy |b managing the connection for competitive advantage |c Robert Blaich with Janet Blaich |
| 264 | 1 | |a New York [u.a.] |b McGraw-Hill |c 1993 | |
| 300 | |a XIII, 191 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
| _version_ | 1804142992554983424 |
|---|---|
| adam_text | Contents
Foreword ix
Preface xi
Introduction 1
Part 1. Bringing Design into the Management
Mainstream
1. What Is Design Management? 7
Why Is Managing Design Different from Managing Anything Else? 7
Distinguishing Between Design Activities 8
Product Design 8
Communications Design 9
Environment Design 9
Structuring Design Activities for Synergistic Impact 10
Getting It Straight about Designers and Engineers 10
Design Management as a New Discipline 12
The Tasks of Design Management 13
Repeat: Design Management Is Specific to Design Activity 16
References 17
2. Design: The New-Competitive Trump Card 18
Design Management Emerges as a New Discipline 18
The Rise of Globalism 19
The Empowered Consumer 20
Product Differentiation: Battle Cry of the 1990s 20
Waking Up to the Importance of Design 21
Learning More from Japan Than How to Manufacture 23
Contents
Soft Values as the Focus of Lifestyle Research 24
Government Commitment to Design in Other Countries 27
Concentrating the Minds of Business Executives on Design 29
References 31
3. Ten Design Management Issues and How They
Connect to Corporate Strategy 32
1. The Status of Design in Corporations 33
2. Design as a Strategic Factor for Achieving Corporate Goals 34
3. Expanding the Scope of Design Work 35
4. Full Integration of Design in the Product Creation Process 36
5. Design-Led Innovation as Stimulus to Product Creation 36
6. Management of Corporate Design Resources 37
7. Managing a Global Design Organization 38
8. Design as a Force for Quality 39
9. Who Should Be a Design Manager? 39
10. Developing Design Management Training Resources 42
References 43
Part 2. Herman Miller and Design Management
4. Herman Miller and the Providential Partnership
with Design 47
From Princess Bureaus to Leading-Edge Modernism 48
Pioneering a Corporate Identity Program 49
Linking Design and Marketing 50
Design Leads the Company to New Businesses 51
Design and the Multimillion-Dollar Office Business 53
At Issue: Consultants or In-House Design Staff 55
Design Managed by Marketers 58
References 59
5. Herman Miller Case Studies and Design Management
Issues 60
Case Study: Eames Contract Storage (ECS) 60
ECS and Design Management Issues 63
Case Study: Eames Educational Seating (EES) 65
EES and Design Management Issues 67
Case Study: Eames Tandem Seating 69
Tandem Seating and Design Management Issues 71
Contents
Case Study: Action Office 2 (AO2) 73
AO2 and Design Management Issues 80
Case Study: Corporate Identity at Herman Miller 81
Corporate Design and Communications and Design
Management Issues 85
References 87
Part 3. Philips and Design Management
6. Plugging in Design as a Global Strategy 91
Design as a Cottage Industry Around the World 92
Redesigning the Design Organization 94
Design: From a Cottage Industry to a Global Organization 96
Letting the Designers Manage 98
Defining Who Designers Are and What They Do 99
Managing the Design Process 102
Improving Professional Standards 103
Giving Designers the Tools They Need 106
Team Approach to Stimulating New Thinking 107
Creating a Corporate Identity 110
Does the Design Process Have to Be Messy? 110
Separating the Egg Without Piercing the Yolk 113
References 5
7. Philips Case Studies and Design Management
Issues *
Case Study: Harmonization Program 118
The Harmonization Program and Design Management Issues 123
Case Study: Design for Market ] 24
Design for Market and Design Management Issues 127
Case Study: Youth Task Force: Product Planning and Design for Youth 128
Youth Program and Design Management Issues 133
Case Study: Consumer Luminaires • -14
Consumer Luminaires and Design Management Issues 137
Case Study: Integris C 13S
Integris C and Design Management Issues 141
Case Study: Videophone 143
Videophone and Design Management Issues 146
Case Study: ROTA 90 Shaver Series I48
ROTA 90 and Design Management Issues 150
Case Study: The Philips Collection 52
The Philips Collection and Design Management Issues 155
— -#¦-¦
Contents
Case Study: The Evoluon 156
The Evoluon and Design Management Issues 161
Part 4. A Basis for Building a Design
Management Methodology
8. Design Management and Some Common Ground
for All Companies 165
Structure Matters 166
Getting the Order of Things Right 167
Sending Designers Out from the Center 168
How to Choose: In-House Design Staff or Consultants? 170
It s Not Necessarily a Case of Either/Or 172
Infusing a Little Outside Objectivity 175
Summing Up: Design Management Common Ground for All Companies 176
9. The Fertile Ground Factor 178
Creating a Corporate Culture for Design to Flourish 178
What Makes the Ground Fertile? 179
Communicate! Communicate! Communicate! 181
Reaching the High Ground: Dedication to a Corporate Identity Program 182
Who Should Till the Fertile Ground? 183
References 186
Index 187
^
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:40:35Z |
| institution | BVB |
| isbn | 0070056714 9780070056718 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020362574 |
| oclc_num | 610869768 |
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| physical | XIII, 191 S. Ill., graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Blaich, Robert Verfasser aut Product design and corporate strategy managing the connection for competitive advantage Robert Blaich with Janet Blaich New York [u.a.] McGraw-Hill 1993 XIII, 191 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Industriedesign (DE-588)4072788-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Industriedesign (DE-588)4072788-9 s Strategisches Management (DE-588)4124261-0 s DE-604 Blaich, Janet Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020362574&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Blaich, Robert Blaich, Janet Product design and corporate strategy managing the connection for competitive advantage Industriedesign (DE-588)4072788-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4072788-9 (DE-588)4124261-0 |
| title | Product design and corporate strategy managing the connection for competitive advantage |
| title_auth | Product design and corporate strategy managing the connection for competitive advantage |
| title_exact_search | Product design and corporate strategy managing the connection for competitive advantage |
| title_full | Product design and corporate strategy managing the connection for competitive advantage Robert Blaich with Janet Blaich |
| title_fullStr | Product design and corporate strategy managing the connection for competitive advantage Robert Blaich with Janet Blaich |
| title_full_unstemmed | Product design and corporate strategy managing the connection for competitive advantage Robert Blaich with Janet Blaich |
| title_short | Product design and corporate strategy |
| title_sort | product design and corporate strategy managing the connection for competitive advantage |
| title_sub | managing the connection for competitive advantage |
| topic | Industriedesign (DE-588)4072788-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Industriedesign Strategisches Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020362574&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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